Vice President – Business Development & Innovation

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Vice President Business Development & Innovation

Apply locations Corporate Office (Century City) time type Full time posted on Posted 10 Days Ago job requisition id JBR 00003658

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together.

Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences.

All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met.

If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our :

Vice President Business Development & Innovation

What we offer

URW’s Media and Experiential Sales Division ( Westfield Rise ) is reinventing how brands connect with consumers through DOOH media, experiential activations, and long-term integrated partners at URW’s iconic locations.

Become part of a national team whose primary focus is on enticing tenants and brands through creative-based solutions that leverage URW’s wide-range of assets, investments, and resources which enable unique and immediate results.

Westfield Rise comprehensive offerings include :

• State of the art design & technology forward digital signage The Westfield Network.
• Large DOOH formats.
• In-center static inventory.
• Prominent exterior signage / billboards.
• Experiential activations and pop-ups (including in-line).
• Sponsorship and long-term partnership opportunities.
• Strong collaboration with leasing, tenants, center marketing, real estate development & event production teams.

Are you a dreamer who loves to ideate on the future and its possibilities? Does the idea of disrupting the retail media and experiential industry by developing new, innovative opportunities excite you?

Are you a difference-maker that can develop and drive creative solutions on how to make the impossible possible? If you’re the type of dynamic professional motivated by a high energy, fast-paced market, then we have a role for you!

We are seeking a Vice President of Business Development and Innovation to join URW’s Westfield Rise. Reporting to the Senior Vice President of Business Development, this role will play a key lead role in developing and implementing an innovative go-to-market strategy on developing powerful vertical sales and product roadmap narratives, strategies, and products to support the sales team to acquire new partnerships, monetizing existing partnerships and generating new revenue channels.

Scope

Vertical Sales Strategies develop and drive vertical industry (IE Luxury, Automotive) strategies and go to market narratives to showcase how advertisers in each vertical can partner with Westfield Rise to drive more impact and engagement for their brand.

Strategies will leverage the full breadth of the URW / Westfield Rise eco-system with DOOH, experiential, pop-ups, events, integrations, and sponsorship opportunities.

Sponsorship Opportunities develop thoughtful sponsorship opportunities for verticals to integrate into Westfield locations.

Work with design and development teams to get ahead of development projects to factor in ideas / needs for Westfield Rise vertical opportunities.

Factor in how these opportunities impact and enhance the consumer journey.

• Insights & Data integrate rich data and insights to support vertical narratives.
• Partner With Sales Team collaborate with the Sale team to better understand needs, opportunities, market feedback, etc.

to build out the vertical narratives. Partner with the Sales team to roll out new vertical narratives and opportunities.

• Project Development Roadmap develop and manage roadmap of vertical narrative rollout and product development requests / needs / opportunities to ensure key milestones are hit on time.
• Innovation look for ways to constantly be developing new capabilities and innovations to maximize the opportunities Westfield Rise launches in market.

Work with SVP, Tech Team, and Operations to move from ideation to pilot and execution phases for new capabilities.

• Vertical RFP’s support the Sales team with strategic RFP opportunities to maximize revenue growth and sell thru rates.
• Lead and Manage inspire, collaborate, lead, and manage a Director of Business Development and Innovation as a strategic partner.
• Competitive Intelligence Develop deep and comprehensive market and industry understanding and competitive analysis by understanding trends and insights across the market.

Special focus on media / experiential / sponsorship innovation and other properties / transit locations.

What we are looking for

Visionary Leader You can rally others around a shared mindset. You love celebrating the wins and encourage diverse and bold thinking.

Your storytelling skills are impeccable so effectively communicating across different groups won’t be a problem for you.

• Disruptor Not only do you thrive on challenging the status quo, but you live to make it a reality. From your ability to divine future trends, you can create and execute breakthrough strategies that keep the business at the forefront of the industry.
• Customer Centric You understand client’s needs and the consumer’s needs and are able to closely align opportunities to create a solution that clients and consumers cannot live without.
• Problem Solver You have a demonstrable record of solving difficult problems using a mixture of wisdom, institutional knowledge, and analysis.

You ask the right questions to uncover the root issue to each issue. You leverage a flexible mindset in response to shifting dynamics, adversity and / or change.

• Minimum of fifteen years’ experience working in Marketing, Media, and Partnerships
• Highly experienced in building go to market strategy and narratives, supporting sales organizations or marketing teams.
• Proven success driving innovation through business development, product innovation, and new partnerships to drive revenue.
• History of thriving in a rapidly changing environment.
• Reputation for being able to make informed and sound decisions that propel the business forward.
• Able to leverage key industry relationships to uncover new product and revenue opportunities.
• Experience working with cross-functional teams to build new product solutions.
• Exceptional PowerPoint abilities.
• Outstanding written and oral presentation skills.
• Excellent analytical skills and a data-driven mindset.
• Four-year college degree.

Compensation

Exempt

$200,000 $250,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain.

Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds.

URW s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts.

URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally.

Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose to Reinvent Being Together is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways.

We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills.

We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together.

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