A company is looking for a Senior Manager of Paid Search.
Key Responsibilities :
Develop and execute paid search strategies aligned with business goals and customer acquisition targets
Identify growth opportunities across search platforms and emerging trends in SEM
Own end-to-end campaign execution including keyword research, ad copywriting, and audience targeting
Required Qualifications :
Proven experience in managing paid search campaigns across multiple platforms
Strong understanding of SEM trends and AI-driven changes in search behavior
Experience in budget management to maximize ROI and meet CPA / CAC goals
Ability to analyze and report on campaign performance in collaboration with analytics teams
Experience in developing integrated search strategies with SEO and other media channels
Senior Paid Search Manager • Durham, North Carolina, United States