PRODUCT MARKETING LEADER

A large client of Insight Global is looking for a highly skilled and experienced Product Marketer Leader with a strong understanding of API business frameworks and business models, especially in interoperation with SaaS models.

This Leader will focus on marketing to both customers directly and via channels including (SIs) System Integrators and (ISVs) Independent Software Vendors.

As a Product Marketing Leader, you will be responsible for developing and executing distinct GTM strategies for the company's flagship Data and AI Intelligence platform - that contribute to the joint growth and success of the partners business plan and overall partnership with the customer.

• You will work closely with teams across product, sales, and leadership to drive demand and lead generation for a defined set of SI and ISV partners, as well as direct customers;
• create sales enablement assets and guides that educate about the capabilities and combined value proposition for target audiences;

build and promote client case studies to provide customers with tangible impact and results; develop and execute marketing campaigns that elevate the partnership through storytelling narratives, promotional videos, thought leadership speaking, event sponsorships, blog / thought leadership content and PR / Comms opportunities.

This is a senior individual contributor role with significant influence over the GTM planning and strategy. The expected salary for this role is between 160-200k / yr. based on experience.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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• 10+ years of experience in SaaS / cloud-based product marketing
• Must have experience with in-channel sales and / or marketing, particularly with SIs (System Integrators) and ISVs (Independent Software Vendors).
• An expert storyteller through data visualization; crafts product / feature positioning statements and messaging systems based on target audiences and insights.
• Proven experience with determining product-market fit, assessing the competitive landscape, and mastering the GTM strategy, including an affinity for sales enablement.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Ability to lead, project manage and communicate cross-functionally with sales, product management, leadership, data science, PR, marketing, and other departments
• Self-motivated and proactive, the ability to execute effectively against multiple projects and deadlines, and an ability to take initiative, influence w / out authority, anticipate needs, and exercise independent and sound judgment
• Deep Technical acumen, detailed industry knowledge, and understanding of Events / Conferences focused on the COO, CIO, and CTO buyer
• Excellent writing and creative presentation skills, project management skills
• Experience with Excel or Tableau (data manipulation, charts, and pivot tables)
• Bachelor's Degree
2 days ago