Description
Senior Director of Marketing and Communications
Georgia State University
Andrew Young School of Policy Studies
The Andrew Young School of Policy Studies at Georgia State University is seeking a dynamic and experienced Senior Director of Marketing and Communications.
This key leadership role will be responsible for developing and executing a comprehensive marketing and communications strategy to elevate the school’s reputation, enhance engagement with diverse constituents, and drive enrollment growth.
The ideal candidate will be a strategic thinker with a proven track record in marketing, communications, and brand management with a particular focus on digital innovation.
Key Responsibilities :
- Strategic Planning : Develop and implement a comprehensive marketing and communications plan that aligns with the school's mission, vision, and strategic goals.
- Brand Management : Oversee the development and maintenance of the school’s brand, ensuring consistency and alignment across all platforms and communications.
- Content Creation : Lead the creation of compelling content for digital, print, and social media platforms to engage with prospective students, alumni, donors, and the broader community.
- Media Relations : Build and maintain strong relationships with media outlets to enhance the school's visibility and reputation through press releases, media pitches, and other public relations activities.
- Digital Marketing : Manage the school’s online presence, including the website, social media channels, and email marketing campaigns, ensuring content is up-to-date, relevant, and engaging.
- Event Promotion : Oversee the promotion of events, conferences, and other public engagements, ensuring effective communication and outreach strategies are in place.
- Internal Communications : Develop and implement strategies for effective internal communication to ensure alignment and engagement among faculty, staff, and students.
- Data Analysis : Utilize analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly to optimize results.
Qualifications
Minimum Requirements :
Bachelor's degree and seven years of related supervisory / management experience, or a combination of education and related experience.
Preferred Hiring Qualifications :
Master’s degree preferred. Minimum of 7 years of experience in marketing and communications, preferably within higher education or a related field.
Proven leadership experience is essential.
Preferred Skills :
- Strong strategic thinking and planning skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Strong project management and organizational skills.
- Ability to build and maintain relationships with diverse stakeholders.
- Experience with media relations and public speaking.
College / Business Unit
11 / 05 / 24, 9 : 59 : 00 AM
College / Business Unit : Andrew Young School of Policy Studies
Location : Atlanta Campus
Job Posting : 10 / 22 / 24, 2 : 11 : 36 AM
Senior Director of Development, CFR, NISS
COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: In...
Senior Director of Communications and Marketing
The Andrew Young School of Policy Studies at Georgia State University is seeking a dynamic and experienced Senior Director of Marketing and Communications. Senior Director of Marketing and Communications. Oversee the development and maintenance of the school’s brand, ensuring consistency and alignme...
Senior Director of Customer Contracts
A company is looking for a Senior Director of Customer Contracts to manage complex customer contracts and RFPs. ...
Director, ADA Accessibility and Compliance (Mayor's Office of Equity, Diversity and Inclusion)
The Director of Disability Access and ADA Compliance organizes the implementation of the City's compliance with the Americans with Disabilities Act as it relates to the built environment; acts as a liaison between City departments to facilitate compliance with ADA; coordinates the efforts of the Cit...
Director of Learning and Development
A company is looking for a Director, Learning and Development to lead their global learning strategy and enhance employee training experiences. ...
Director of Compliance, Antitrust
You will demonstrate a thorough understanding of competition and antitrust laws and their application across firm-wide engagements, with thorough understanding of the risk associated with merger and acquisition, agreements about clients, geographies and areas of servicing, pricing algorithms, and co...
Director of Sales Enablement
Are you a self-motivated, sales-focused leader who can develop a high-performing, client-centric sales culture that supports rapid growth across ICT’s portfolio of consulting services and technology solutions? If so, we have an exciting opportunity to enhance sales effectiveness and institutionalize...
Associate Director Of Finance
Assist Director of Finance in directing the financial activities of the hotel, safeguarding the assets, and preparing all financial reports in accordance with generally accepted accounting principles and HEI Hotels and Resorts Standards. Knowledge of Hotel Financial Statements and reconciliation of ...
Airport Director- Planning & Development (CPTC AIS Area)
The proponent will effectively manage a staff comprised of Department of Aviation and consultant project management, construction, and administrative personnel, whose primary objective is to plan, design, build, and maintain airport facilities in a safe and efficient manner. Interacting and teaming ...
Electrical Contractor Director of Preconstruction and Program Mgt
The Director will lead and develope a team of estimators and project managers, ensuring that all processes are accurate, efficient, and competitive. The Director of Preconstruction and Program Management is responsible for overseeing the estimating department and managing the company's electrical co...