Digital Merchandiser

Digital Merchandiser

The Digital Merchandiser will work on-site at our corporate office in Springfield, MO. and is responsible for supporting the execution and optimization of the customer shopping path, merchandising presentation, promotional messaging, and marketing content in assigned categories. You'll participate in pre-season assortment planning, coordinate direct channel offers (catalog / retail / club) with Internet strategy for seamless customer experience. Accountable for navigation of assigned web store categories, item maintenance, site operations knowledge and online customer experience. Reports to a Digital Operations Manager to maintain overall web store consistency and customer experience standards.

Essential Functions :

• Owns the planning and execution of each category's digital shelf merchandising and product optimization plans are crafted in collaboration with Sales, Omni Marketing Lead, Creative, Digital Capabilities, Brand / Season, and other cross functional teams.
• Accountable for site product hierarchy web store structure and customer facing navigation of assigned categories, product presentations, special navigation, indexing, site search and guided navigation through attributes. Measured by customer satisfaction index and direct customer comments.
• Creates a category experience that is friction-free, accurate, engaging, & inspiring. Demonstrates expertise with innovative features that surprise & delight the customer.
• Accountable for knowledge of all digital marketing programs, social media, emerging technology and how to leverage these programs for assortment performance and brand positioning. Responsible to communicate assortment strategy to digital marketing team, understand performance standards and keep assigned Category Manager informed.
• Analyzes & communicates financial results and utilizes analytics to identify shortfalls, drive course corrections & recommendations to maximize sales.
• Accountable for web store managed content scheduling, approval and execution in assigned web categories such as category page features, sub-categories, doorways, email campaigns, content and the hundreds of web pages that are associated to respective assortment.

Experience / Qualifications :

Knowledge, Skills and Ability :

Travel Requirements : 10%

Full Time Benefits Summary : Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us.