Marketing Manager

Job Description

Job Description

Atkinson, Andelson, Loya, Ruud & Romo (AALRR) is a California-based AmLaw 200 law firm dedicated to providing legal services to both public and private organizations throughout the state.

Established in 1979, with one office and five attorneys, AALRR has grown to more than 250 attorneys in nine offices throughout California.

Job Summary :

We are seeking a dynamic Marketing Manager to join our team and drive our marketing efforts to new heights. As a Marketing Manager at AALRR, you will play a pivotal role in our marketing department, reporting directly to the Marketing Director.

You will be responsible for overseeing marketing initiatives, working with the attorneys and the marketing team, and producing a wide variety of marketing deliverables.

Your leadership and strategic thinking will be critical to achieving our marketing objectives and ensuring the smooth day-to-day execution of our marketing activities.

Essential Duties and Responsibilities

• Strategic Marketing Planning : Collaborate with the Practice Group Leaders, attorneys and the Marketing Director, to develop and execute comprehensive marketing strategies that align with the firm’s goals and objectives, with a focus on strategy, awareness, relationship building and lead generation.
• Online and Offline Marketing : Manage both digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars and in-person events.

You will ensure our marketing material is aligned with AALRR’s brand and targeted to both existing clients and potential clients.

• Marketing Programs : Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
• Campaign Management : Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
• Market Research : Stay up-to-date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
• Cross-Functional Collaboration : Collaborate with other internal departments and multiple practice groups to gather information that can be leveraged to drive strategic campaigns.
• Technology Proficiency : Leverage marketing tools and software, including marketing automation platforms and analytics tools to optimize marketing campaigns and strategies.
• Reporting and Analysis : Measure marketing performance with data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, relationship building, and lead generation.

Education and Experience :

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of proven experience in marketing services, with a strong focus on strategy, awareness, relationship building, and lead generation.
• Ability to translate client needs, coupled with the firm’s capabilities, into marketing programs and campaigns.
• Excellent team player and project management skills.
• Demonstrated success in developing and executing marketing strategies that drive results.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
• Highly organized and capable of managing multiple projects simultaneously.
• Knowledge of the legal industry is a plus.

Salary Range : $90,000-$130,000