Email Marketing Lead

Email Marketing Lead

Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ : CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey. At OpenSky, we believe that everyone has the right to access credit and achieve their financial goals. We have helped over 1.2 million customers get started and continue their path to realizing their financial goals. OpenSky is a high-growth, data-driven, dynamic, and entrepreneurial environment where you are limited only by your imagination. You'll work with some of the brightest and most passionate minds in the FinTech industry, and from day one, start having a real impact on consumers' lives and financial goals. Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.

The Email Marketing Lead is responsible for building and leading a modern, data-driven email marketing function focused on growth, retention, and customer lifetime value. This role will own the strategy, execution, and optimization of email campaigns across the full customer lifecyclespanning acquisition, onboarding, engagement, and reactivation.

This role will partner closely with cross-functional stakeholders in Product, Creative, Analytics, Data Science, and Customer Service to create impactful communications that support brand, business, and customer objectives. The Email Marketing Lead will also own the roadmap for the email martech stack and champion best practices around audience segmentation, deliverability, testing, and performance measurement.

Position Responsibilities

• Lifecycle Strategy & Execution

Design and implement a comprehensive email marketing strategy across all lifecycle stages (acquisitions, nurture, welcome, onboarding, upsell, retention, reactivation, winback, etc.).

Develop, launch, and manage automated communications (email, SMS, push notifications) : journeys, campaigns, and one-off sends within Salesforce Marketing Cloud or equivalent platform.

Implement robust segmentation strategies based on customer behavior, product usage, lifecycle stage, and demographics.

Act as primary owner and power user of the email marketing platform (SFMC or equivalent).

Define and track KPIs including open / click / conversion rates, opt-out rates, list growth, and contribution to acquisition and retention goals.

Experience

Preferred Skills

Compensation

Working Arrangements : This is a hybrid role expected to work in office Monday, Tuesday, Thursday, and Friday. This person can sit out of our Rockville headquarters. You will be able to work remotely on Wednesday.

Why Join Us?

Supporting Businesses. Helping People. Strengthening Communities. Capital Bank, N.A. is an affirmative action and equal opportunity employer.