Product Manager/Marketing Data Analytics
Job Summary
We are seeking a dynamic and detail-oriented Marketing Data Analytics / Product Manager to join our team
This hybrid role combines expertise in marketing data analysis with strong product management skills
The ideal candidate will leverage data-driven insights to shape and drive marketing strategies and product decisions, enhancing both customer engagement and product performance.
Key Responsibilities
Marketing Data Analytics :
- Data Analysis & Reporting :
- Collect, analyze, and interpret marketing data from various sources including core systems, CRM, social media, and web analytics platforms
- Develop and deliver actionable insights through regular and ad hoc reports to support marketing campaigns, research, and business decisions
- Utilize data visualization tools to present findings in a clear and concise manner
- Campaign Performance Monitoring :
- Track and evaluate the effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs)
- Identify trends, patterns, and anomalies in campaign performance to optimize strategies and tactics
- Market Research :
- Conduct market research to understand customer needs, preferences, and behaviors
- Analyze competitive landscape to inform marketing strategies and product positioning
- Data-Driven Decision Making :
- Collaborate with marketing teams to develop data-driven marketing strategies
- Provide recommendations for improving ROI based on data insights
Product Management :
- Product Strategy & Development :
- Define and drive the product roadmap based on market needs, customer feedback, and business objectives
- Work with cross-functional teams including engineering, design, and marketing to develop and launch new products or features
- Market and User Research :
- Gather and analyze customer feedback and market trends to identify product opportunities and challenges
- Conduct competitive analysis to inform product positioning and differentiation
- Product Lifecycle Management :
- Oversee the entire product lifecycle from concept through launch and post-launch performance
- Manage product backlog, prioritize features, and ensure alignment with overall business goals
- Stakeholder Communication :
- Serve as the primary point of contact for all product-related matters
- Communicate product vision, strategy, and updates to stakeholders and ensure alignment with marketing and business objectives
Qualifications
Education :
Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field
Advanced degree (MBA or Master's) preferred
Experience :
- 7-10 years of experience in marketing data analytics and / or product management
- Proven track record of managing data-driven marketing campaigns and product development projects
Skills :
- Strong analytical skills with proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Tableau, Excel)
- Solid understanding of marketing principles and digital marketing channels
- Experience with product management tools and methodologies (e.g., Agile, Scrum)
- Excellent communication and presentation skills
- Ability to work collaboratively with cross-functional teams
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Job Snapshot
Employee Type Full-Time
Location Chicago, IL (Onsite)
Job Type Management
Experience Not Specified
Date Posted 09 / 07 / 2024
Job ID 386317
Remote No
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