Senior Product Marketing Manager, New Practice Acquisition

Dandy is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology.

By building the operating system for every dental office in America, Dandy is empowering dentists with technology, innovation, and world-class support to achieve more for their practice, their people, and their patients.

If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.

About The Role

Dandy is hiring a Senior Product Marketing Manager of New Practice Acquisition to join our rapidly growing venture-backed company.

This role will partner with the Growth team, where you’ll focus on building, scaling, and optimizing multi-channel campaigns that drive our customer acquisition.

You’ll partner closely with web, events, content, and paid media teams in building customer journeys, campaign narratives, and content to acquire new dental practices at scale.

What You'll Do

• Ideate, design, and execute the inbound marketing customer journey in partnership with the Growth team.
• Develop a deep understanding of our target audience and their needs to create effective customer acquisition journeys.
• Conduct quantitative and qualitative customer and market research to inform campaign themes and narratives across web, social, content, event, and webinar experiences.
• Monitor and track competitor activities, including product launches, pricing strategies, marketing campaigns, and partnerships.
• Collaborate with the Growth team to identify new opportunities for customer acquisition.
• Lead campaign briefing process and copywriting for campaign ads and landing pages.
• Work closely with the Creative team to develop campaign concepts and messaging.
• Write clear and compelling copy for campaign ads and landing pages.
• Ensure that all campaign messaging is consistent with brand positioning and segmentation insights.
• Build and expand the campaign experimentation program in partnership with the Paid Media and Creative teams.
• Collaborate with the Paid Media team to develop and execute paid media campaigns.
• Work with the Creative team to develop and test new campaign concepts and messaging (e.g., copy, ad design, landing page design, etc.).
• Use data-driven insights to optimize campaign performance and identify new growth opportunities.
• Track campaign performance and share learnings with the Marketing team to inform campaign strategies and roadmap.

What We're Looking For

• 6+ years of experience overall, 4+ years of experience in product marketing and / or growth marketing.
• Experience working with growth marketing and demand generation teams with an understanding of integrated marketing channels (web, digital, events, webinars, social, etc.).
• Experience in building end-to-end customer journeys and relevant campaigns to drive acquisition.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Ability to self-serve in a limited resource environment and comfortable with copywriting, conducting customer research, and distilling insights from campaign performance results.
• Excellent written and oral communication skills with a proven track record of transforming data into insights.
• Must be able to work in a fast-paced environment and have an entrepreneurial mindset.

Bonus Points For

• Outstanding professional references to share.
• Experience with SMB B2B marketing motions.
• Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work.

We offer a wide range of best in class, comprehensive and inclusive employee benefits including healthcare, dental, parental planning, mental health benefits, a 401(k) plan, and paid time off.

Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one.

We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals.

If you require any accommodations for your interview or have any questions beforehand, rest assured that we will move at Dandy speed and do everything in our power to meet your needs.

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