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Account-Based Marketing Manager

VirtualVocations
Santa Clara, California, United States
Full-time

A company is looking for an Account-Based Marketing Manager to build and execute account-specific marketing programs.Key ResponsibilitiesDesign and execute 1 : 1 and 1 : few ABM programs aligned with sales goalsDefine buyer personas and craft targeted messages addressing their challengesMonitor key performance indicators for ABM programs and ensure continuous improvementRequired Qualifications5+ years of experience in ABM / Field Marketing in a B2B environmentProven track record of managing integrated B2B marketing campaignsFamiliarity with the technology sales cycle and marketing communication strategiesExcellent project management skillsStrong team player with the ability to build relationships with stakeholders

16 days ago
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