Marketing Communications Manager

The HORIBA Group

of worldwide companies provides an extensive array of instruments and systems

for applications ranging from automotive R&D, process and environmental

monitoring, in-vitro medical diagnostics, semiconductor manufacturing and

metrology, to a broad range of scientific R&D and QC measurements.

Proven quality and trustworthy performance have established widespread

confidence in the HORIBA Brand.

Inspired by our

unique motto, "JOY and FUN," we focus on social responsibilities by building

state-of-the-art products for scientific advancement; especially for protecting

health, safety, and the environment. "HORIBARIANs," the HORIBA employees

all over the world, look forward to working with additional creative and

entrepreneurial self-starters. To learn more about our unique culture, visit

our culture page.

ESSENTIAL FUNCTIONS :

• Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote new products, technologies, and markets
• Use data analytics to create targeted MarCom campaigns with the intent to create incremental revenues.
• Monitor and implement changes for SEO and Google AdWords
• Work with Product and Market managers, on the development and maintenance of marketing communications plans including messaging and creative communication channels
• Act as the main point of contact for all marketing product owners in the execution of promotions
• Manage outside marketing agencies and consultants; define business objectives and leverage these opportunities to deliver additional sales and new leads
• Develop the yearly Marcom calendar for all product lines and market fields
• Evolve MarCom toolkit and process to be more efficient, drive greater action and better leverage technology
• Issue different type of Marcom reports like leads by source, campaign return, opportunity creation and others
• Develop and monitor annual Marcom budget

JOB RELATIONSHIPS :

Interfaces with management, field sales, prospects, customers, manufacturing, customer service and sales administration team and other global offices.

DECISION-MAKING AND PROBLEM-SOLVING :

Ability to analyze and interpret analytic reports, create reports and make recommendations for continuous improvement. Consulting product managers, applications scientists, and sales to develop the appropriate content for marketing campaigns.

QUALIFICATIONS AND REQUIREMENTS

Five plus year experience working in Marketing Communication field

Superior working knowledge of software packages such as : Salesforce, ServiceMax, Pardot and premium SEO software : BrightEdge or Conductor.

Working knowledge of Google AdWords and Google Analytics

Proficient in MS Office 365 (Word, Power Point & Excel)

Professional, dynamic presence and the ability to communicate with people at all levels

Excellent written and verbal skills

Strong interpersonal, oral and written communication skills

Attention to detail

Excellent time management skills, ability to multi-task

Works well in a team and independently

Negotiation skills

Technical aptitude in the scientific instrument industry

Education and / or experience

Minimum Bachelor's degree, MBA preferred, from a college or university. Life Sciences experiences preferred. Five plus years working with Analytical Instruments, Spectroscopy preferred.

Compensation

Package :

HORIBA Instruments offers a

competitive compensation package that includes a 401(k) plan with match;

employee group dental, vision, life, and disability (short and long-term) paid

for by the company; medical insurance, family dental and vision insurance, and

supplemental life insurance available with reasonable employee contributions;

employee assistance program; paid holidays, vacation, and sick time; flexible

spending accounts; and educational reimbursement and commuter benefit programs.

If you are an individual

with a disability and need an accommodation during the application / hiring

reasonable accommodations, upon request, to support individuals with

disabilities to be able to participate in the hiring process. HORIBA is

committed to making our workplace accessible for individuals with disabilities.

EEO / Affirmative

Action / Veteran Status / Disabilities.