About the team
Creative Lab is TikTok's in-house creative consultancy for brands and creative companies. We work collaboratively with key accounts, creative agencies, and in-house creative teams to inspire creativity and advance TikTok-first thinking.
Responsibilities : - Lead creative strategy with key business verticals. In this role, you will work across business verticals, with an emphasis on Media and Entertainment accounts, to help them develop best-in-class creativity on TikTok.
You will partner with sales and other cross functional teams to educate and inspire our clients and their agency partners.
Your role will include creative strategy consultation on upcoming theatrical and streaming releases, collaborative workshops with in-house studio creative teams, platform best practices presentations, creator guidance and more.
Cultivate meaningful relationships with sales partners, clients and creative partners. You will prioritize internal business objectives and work with your team to develop innovative solutions that open new creative opportunities for your clients.
You will foster productive relationships with external senior-level clients, agency partners and internal cross-functional leads.
- Champion our branded solutions. You will advocate for the platform's ad products, capabilities, and features and demonstrate their benefits in creative recommendations and best practice solutions for clients.
- Drive industry thought leadership. You will uncover insights and develop vertical-specific POVs for how brands, studios and networks show up on TikTok to drive stronger partnerships.
You will also work to develop and champion case study worthy work to inspire the broader marketing industry. - Show up as a team and organizational leader.
You will report to the Head of Creative Lab for North America and work collaboratively with Creative Lab and Global Business Solutions leadership to deliver on our mission and goals.
Optimize creative operations. In this role, you will develop processes and resources to support the team in fulfilling objectives and executing deliverables at a high level.
You will also develop proactive creative resources and navigate ambiguity with solution-oriented approaches.
Minimum Qualifications : - Must be willing to work out of our office in Los Angeles, LA- Years of experience in a creative or creative strategy role.
- Experience within creative agency, brand creative group or entertainment studio / network creative role.- A portfolio that showcases previous creative and strategic work.
- A strong affinity for entertainment and the business of film, television, music and sports- Passion for TikTok, the power of the platform, its communities, and the creative possibilities it can unlock.
- Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends. - Excellent written and verbal communicator, with the ability to solve for complex business problems through compelling creative strategies, breakthrough creative ideas and engaging presentations.
- Must be able to travel domestically, approx. 1x / month. Preferred Qualifications : - Experience creating content on or for TikTok.
- Experience on a wide range of categories in the advertising and marketing space, . (Auto, CPG, Entertainment, FinServ, QSR, Retail, Tech, Travel)- Deep interest and understanding of the social / digital space, as well as the creator economy.
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