Senior Direct Marketing Communications Specialist - Direct Mail

Great benefits. Competitive pay. We know these are some of the things people look for in a job.

If you’re the kind of person who believes that honoring and empowering our nation’s veterans is more than just a cause that it’s a calling then we’re ready to meet you.

When you join Wounded Warrior Project® (WWP), you’re committing to making a difference. We make a commitment to you, too helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.

At WWP™, we recognize our mission cannot be accomplished without our talented teammates, which is why we’re proud to offer benefits such as :

• A flexible hybrid work schedule (three days in the office, two days’ work from home)
• Full medical, dental, and vision coverage for both teammates AND family members
• Competitive pay and performance incentives
• A fun, mission-focused, and collaborative team environment

The Wounded Warrior Project (WWP) Direct Marketing Communications Senior Specialist manages the day-to-day production activities of direct response solicitations for Direct Mail and reviews all components of final campaigns from the creative brief stage to finalize packages including fact-checking warrior biographies, adhering to brand standards, ensuring copy accuracy, and interfacing with staff across direct response, communications, and marketing teams and with external agencies.

DUTIES & RESPONSIBILITIES

Manage production schedule tracker of integrated donor communications programs including creative, brand standards, art, coding of campaigns, and copy.

Assign vendors to implement integrated donor campaigns, focusing on scheduling and creative trafficking, managing mail dates, to avoid loss of possible revenue in Direct Mail, Online, and Monthly Giving solicitations.

Edit Direct Mail copy to ensure adherence to brand guidelines.

Monitor control packages metrics with vendors including testing (e.g., warrior story reviews) to evaluate results of each control and make adjustments to future campaigns.

Develop direct response fundraising best practices with copywriting agency to maximize revenue streams.

Create WWP story map and testing plans with agency in accordance to strategic creative fiscal year mail plan.

Maintain proper storage and organization for printed samples and digital copies of completed direct mail campaigns.

Provide recommendations to communications team on national campaign team changes and provide recruitment guidance of warriors featured in campaigns while keeping all visuals up to date as needed.

Implement marketing materials utilizing data and facts from multiple departments and program teammates for warrior biographies while performing impact measurements.

Create weekly status memos and direct the weekly status calls, e.g., meeting agendas, follow- ups, and accountability of assigned tasks.

Manage full-service agency to ensure mail dates are met and track deliverability.

Create monthly performance grids to track creative and tactical performance for leadership team review and assist with format and package adjustments.

Coordinate with the designated budget approval representative to approve and track invoices and quotes in monthly reports.

Plan, design, create, and execute informed delivery campaigns.

Work with Monthly Giving team to develop and approve sustainer mail campaigns.

Work with Digital Fundraising team with email integration with Direct Mail projects

Maintain Google doc with Digital Fundraising team on integration and co-targeting

Process project and reporting requests with donor experience systems team to track proper URL usage for direct mail and online integrated campaigns.

Troubleshoot donor issues or complaints pertaining to direct mail campaigns with donor experience team.

Evaluate and maintain Joint Cost Allocation goal with agency and accounting

Collaborate with non-direct response teams to secure matching gift opportunities

Document and maintain Data Hygiene process along with creating best practices and reports

Drive direct mail revenue and database size by re-engaging previous donors

Evaluate Acknowledgement program with opportunities during certain time periods

Review non-direct response team’s direct mail efforts to ensure creative content is consistent with direct response strategy and coordinates with vendor as needed.

Other related duties as assigned.

KNOWLEDGE, SKILLS, & ABILITIES

Demonstrated knowledge of direct marketing and production processes.

Excellent editing and proofreading skills. Strong attention to detail and accuracy.

High energy, self-motivated, detail oriented, and supportive individual able to take initiative, multi-task, work well under pressure, and complete required assignments in a timely fashion.

Strong interpersonal skills. Demonstrated ability to develop and maintain professional relationships at all levels of an organization and build successful and effective relationships.

Strong organizational and time management skills. Ability to quickly adapt to changing priorities and ensure deadlines are met.

Strong analytical skills. Demonstrated ability to identify problems, analyze information, evaluate results, and solve problems using the most effective solutions.

Demonstrated vendor relationship management skills.

Excellent verbal and written communication skills, communicating effectively with all levels of the organization.

Ability to handle multiple projects and deadlines in a fast-paced environment.

Demonstrated computer proficiency using Microsoft Office Word, Excel, Outlook, and PowerPoint.

Unequivocal commitment to the highest standards of personal and business ethics and conduct.

Mission-driven, guided by core values, and a pleasure to work with.

EXPERIENCE

Requirements

Five years experience in marketing.

Five years experience in copywriting.

Three years experience working with vendor relationships.

Preferences

Three years experience working in print production or a related field.

Three years experience working in a non-profit organization.

EDUCATION

Requirements

Bachelor’s degree in marketing, business, communications, or related field.Equivalent combination of education, experience, training, or certification may be considered in lieu of degree.

Preferences

None

CERTIFICATIONS & LICENSURE

Requirements

None.

Preferences

None.

WORK ENVIRONMENT / PHYSICAL DEMANDS

General office environment; temperature controlled.

Sitting for extended periods.

Up to 10% travel.

We recognize the success of our mission depends on the efforts of our passionate, hard-working teammates. To help teammates remain focused on the warriors and families we serve, WWP offers a comprehensive benefits package that includes;

Medical / Prescription drug, Dental, Vision, Life / AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program.

WWP also offers a 401(k)-retirement plan, a competitive PTO package, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, and Bereavement Leave.

For Colorado Applicants : The estimated hiring range for this position is between $90,316 - $112,896 annual base salary, subject to a candidate’s combination of experience, qualifications, and credentials.

This position may also be eligible for an annual performance incentive.

For San Diego, California Applicants : The estimated hiring range for this position is between $98,918 - $123,648 annual base salary, subject to a candidate’s combination of experience, qualifications, and credentials.

This position may also be eligible for an annual performance incentive.

For Washington, D.C. Applicants : The estimated hiring range for this position is between $103,219 - $129,024 annual base salary, subject to a candidate’s combination of experience, qualifications, and credentials.

This position may also be eligible for an annual performance incentive.

For New York Applicants : The estimated hiring range for this position is between $107,520 - $134,400 annual base salary, subject to a candidate’s combination of experience, qualifications, and credentials.

This position may also be eligible for an annual performance incentive.

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Wounded Warrior Project® is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.