Salesforce Marketing Cloud Personalization Engineer

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world together.

At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Enterprise Technology

plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you.

Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position :

We are seeking a dynamic and experienced Salesforce Marketing Cloud Personalization developer to join our team. In this role you will be responsible for overseeing the implementation and optimization of Salesforce Marketing Cloud personalization to enhance customer experiences and drive business growth.

Works as part of Agile product team to lead the technical blueprinting and development of Marketing Cloud personalization, including sitemap development, MCP integrations, MCP Templates and Campaigns.

Lead the implementation of Salesforce Marketing Cloud Personalization, including configuration, customization, and integration with other systems.

Collaborate with cross-functional teams to define requirements, design solutions, and execute projects that leverage MCP capabilities.

Develop and implement personalized customer journeys using MCP through sitemap development, MCP templates, Campaigns, journey configurations, audience segmentation, and real time messaging.

Provide guidance and training to internal teams on MCP best practices and techniques.

Stay current with industry trends and advancements in marketing technology, particularly in the areas of customer data management and personalization.

Bachelor’s degree in Computer Science, Information Systems, Marketing, or related degree.

Minimum 3 years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio) or Evergage.

Strong understanding of customer journey mapping, segmentation strategies, and marketing automation principles.

Deep Understanding of Web SIte personalization and personalized email creation using Marketing Cloud Personalization including Site map Development.

Experience with JavaScript, HTML, and CSS for customizations and integrations.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like : will your story span the globe, or keep you close to home?

Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder or all of the above?

No matter what you choose, we offer a work life that works for you, including :

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here :

Benefit Summary (https : / / urldefense.com / v3 / https : / fordcareers.co / GSR-HTHD ;!!N LtwI-RPugbI9wg0dJn!DsiF5SEXdZDVZwdZgnRezGpR7r347NCo7gj6QzTiwtjge5 qTcqMFhCCblgcCy1Vja vkencOcNa-g$)

Visa sponsorship is available for this position.

SOUTHEAST MI RESIDENTS :

Please note, this job is posted as remote unless the selected candidates lives within 50 miles of Dearborn, MI. We request the candidate to be onsite 1-2 days a week.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

In the United States, If you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

LI-Remote

Requisition ID

33622