Talent.com
Creator Campaign Manager

Creator Campaign Manager

Impact.comNew York, NY, US
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Job Description

Job Description

The Company :

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting-edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com , the world's leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company's powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com 's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, and Fanatics visit www.impact.com.

Your Role at impact.com : Creator Campaign Manager

This individual will work with our clients and assist with performance creator program and campaign management, including creator recruitment, engagement, and growth strategies, ensuring expectations are exceeded.

What You'll Do :

  • Develop and implement performance creator strategies for Creator clients to attract creators who are aligned with brand goals
  • Identify and target creators to join a brand's campaign / program by leading a 360°ree; Creator recruitment effort with the help of offshore support when needed.
  • Create and execute incentive programs on the Impact Platform, including flat fees, performance-based rewards, exclusive offers, and more.
  • Collaborate closely with domestic and overseas internal teams, including community support, sales, product, marketing, and client success, to align creator community and affiliate strategies with overall business goals.
  • Partner with clients to tailor affiliate community strategies to their unique needs on both a consulting basis and through fully managed campaigns.
  • Manage and support the execution of creator campaigns, from casting through reporting
  • Lead kick-off calls and respond to client emails.
  • Source creators for each client and recommend qualified influencers based on brand requirements.
  • Communicate extensively with creators, including leading negotiations, facilitating product orders, and gathering content drafts.
  • Create creator campaign briefs based on guidelines given by brand as well as FTC guidelines
  • Monitor budgets and program timelines to ensure our revenue goals and client deadlines are met
  • Provide excellent customer service and expertise, ensuring both the clients and creators are happy and impressed with our services through timeliness, accuracy, quality, attention to detail, responsiveness and troubleshooting solutions.
  • Identify upselling opportunities and communicate to senior leadership

What You Have :

  • At least 2+ years of proven experience in affiliate marketing, influencer / creator marketing, and community management.
  • Experience with proactively pitching strategic concepts and best practices.
  • Strong understanding of Creator & affiliate marketing strategies, tools, and technologies. Demonstrate strong understanding of key creator marketing strategies that drive performance metrics (e.g., ROAS, CPA, LTV, incrementality) and their impact on client goals.
  • Experience with performance creator platforms such as LTK, Mavely, ShopMy, and others.
  • Familiarity with budgeting, casting, negotiating, contracting, overseeing fulfillment, draft approvals, reporting, etc.
  • Exceptional communication skills, both written and verbal, with the ability to engage and motivate a diverse group of Creators & affiliates, and clients.
  • Relationship-driven with the ability to work with a multitude of personalities and work styles
  • Data-driven mindset with the ability to analyze metrics and generate actionable insights in creative new ways. Experience with A / B testing.
  • Lead client conversations on campaign strategy, optimizations, and ROI / ROAS improvement opportunities.
  • Ability to work independently, manage multiple deadlines, and thrive in a fast-paced environment.
  • A passion for and strong knowledge of social media platforms and ability to bring recommendations to meet program goals.
  • Self-starter with a strong drive to not only succeed personally but have the drive to grow and develop client businesses
  • Adaptable to sudden changes in schedules and trends and an ever-changing industry
  • Strong problem-solving skills
  • Ability to work across 5+ strategic client projects at a time
  • Nice To Have :

  • Affiliate & Partnerships Industry Fundamentals Certification by PXA
  • Familiarity with Impact's affiliate platform
  • Paid media planning and management experience
  • Salary Range : $70,000 - $74,000 plus a 20% variable target and eligibility to receive a Restricted Stock Unit (RSU) grant.

  • This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
  • Benefits (Perks) :

  • Medical, Dental and Vision insurance
  • Unlimited responsible PTO
  • Flexible work hours
  • Parental Leave
  • Technology Stipend
  • Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
  • Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
  • Flexible spending accounts and 401(k)
  • An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
  • An established company with a cool, high-velocity work ethos, where each person can make a difference!
  • impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy / maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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