Description
THE OPPORTUNITY
Scholastic is looking for a creative, smart, and motivated Associate Marketing Manager to create and execute plans that promote our books to their best advantage! This role focuses on Young Adult campaigns that is comprised of a diverse range of critically acclaimed and bestselling authors like Alice Oseman, Lamar Giles, Kelly Andrew, Ann Liang, Ryan La Sala, as well as debut and rising stars.
This Associate Marketing Manager will focus on marketing that targets teens and adult readers and works closely with our sales team and retailers.
This position will report to the Senior Marketing Director.
RESPONSIBILITIES
Manage campaigns for bestsellers including Heartstopper, Lamar Giles, Kelly Andrew, Ann Liang, Ryan La Sala, Brian Selznick, Sharon Cameron, Sharon Flake, Jennifer Donnelly, and Mason Deaver.
Collaborate with brainstorming, writing, and executing marketing plans for young adult titles and series.
Project manage the creation of promotional materials, advertisements, videos, social media, websites, and all marketing assets related to assigned titles.
Work closely with department assistant on the creation of young adult marketing materials, mailings, and other title specific assets.
Strategize and follow-up on online presence for key titles, including websites and social media campaigns.
Write copy for creative jobs including advertisements, social media, and website content.
Strategize and partner with the Unified Social Media team for I read YA’s (Scholastic’s Teen Community) title and seasonal campaigns.
Communicate marketing updates to sales, editorial, cross-channel partners, agents, and authors as needed.
Maintain awareness of the book market and suggest new and innovative ways to market titles to teens, adults, and booksellers.
WHO WE ARE
Scholastic Corporation (NASDAQ : SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media.
The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home.
With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online.
True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. .
Some benefits that we offer :
Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
Tuition-Free programs for undergraduate and graduate degrees
Generous Parental Leave Program
Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount
Thank you for your consideration in choosing Scholastic.
LI-KP
Qualifications
HOW YOU CAN FIT (Qualifications)
Knowledge, Skills, and Abilities :
3-5 years of marketing experience preferred
College degree
Experience in publishing field and / or marketing a plus
Experience developing social media and digital content
Knowledge of various computer systems : Microsoft Word, Excel, PowerPoint
Proactive and accountable
Strong verbal and written communication skills
Detail oriented
Good, consistent follow-through
Time Type : Full time
Full time
Job Type : Regular
Regular
Job Family Group : Marketing
Marketing
Location Region / State :
New York
Compensation Range :
Annual Salary : 60,000.00 - 65,000.00
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