Support and collaborate with the Head of OTC Business and other cross functional departments (sales, finance, pricing & contract, supply chain, etc.
in the development and implementation of a combined Taro Private label and Ohm strategic plan including sales & marketing programs and tools of the US OTC product portfolio.
This includes sales planning, market / customer expansion, sales performance analytics, financial / cost analytics and market analytics.
The ideal candidate will have experience managing multiple projects working in a fast-paced environment and be able to work closely with senior management to execute strategic plan.
Duties and responsibilities
List the primary job duties and responsibilities
- Oversee pricing strategy for quoting competitive bids on Annual RFPs and adapt to industry challenges; develop system for tracking pricing and product development initiatives that are in various stages of development.
- Prepare annual budget for Taro and Ohm Labs OTC divisions; manage monthly forecasting for OTC
- Develop and manage the marketing budget for OTC projects
- Manage the development and implement promotional tools that support the strategic plans for the Taro and Private Label OTC products
- Manage the development and implementation of OTC sales and advertising programs including promotional accrual funds
- Develop and implement OTC promotional pieces (Displays, Bonus Packs, etc) to support specific category or customer programs.
- Participate in the assessment and implementation of OTC policies within the marketing mix (forecasting, pricing, distribution, etc.)
- Analyze syndicated OTC market data (when available) to understand how existing OTC products are performing and to identify new opportunities.
- Manage new item forecasting, pricing and customer selection
- Participate in preparation of financial presentation and explanation of sales performance to senior management
- Develop sales plan for generic wholesaler and in-house account (Genomma Labs)
- Develop low cost manufacturing analysis to drive more competitive pricing in the market
- Work closely with supply chain on compliance analysis to track actual customer demand to forecast estimates
- Collaborate with Sales Team and Business Development to identify new market opportunities to support organizations pipeline development.
Qualifications
- Bachelor’s degree in Marketing, Finance, Science or related discipline.
- Minimum 5-8 years of generic marketing management experience
- 3-5 years of marketing experience in the OTC pharmaceutical industry preferred
- Strong data analytical skills and maintenance of database information
- Proven organization, communication and presentation skills.
- Advanced Excel Skills.
- Strong ability to handle multiple assignments.
Working conditions
Travel :
- Approximately 10%
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