HBP) the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world.
This mission inspires each of us to unlock the leader in everyone including you!
The opportunity
division targets enterprises that recognize leadership development as a source of competitive advantage. The Corporate Learning (CL) team’s expertise is in creating rich, interactive learning experiences that develop leaders who shape their organizations’ futures by making smart decisions at critical moments.
As a member of the Marketing and Insights team, the Marketing Specialist, Research and Insights will support the programs and processes to monitor and deliver analysis of market, competitive, client and learner trends.
These programs will be used to help inform the company’s strategic direction and priorities. This role requires an understanding of research design, data collection (both primary and secondary), and the ability to interpret findings and develop content for internal and external audiences.
- Market Insights : manage the programs and processes used to gather the latest market and client trends including field insights program and industry / market trackers.
- Competitive Landscape : monitor the competition and develop actionable insights including competitive profiles, SWOT analysis, win / loss analysis, product roadmaps / strategies and field enablement.
- Customer Satisfaction : manage the processes to identify actionable client trends / issues. Work across teams to institute changes as required based on findings and track results (increased client satisfaction, retention, and revenue).
- Perform secondary research and develop insights on technologies and innovations that have potential application in our products and services.
Summarize implications and incorporate recommendations as part of strategic planning.
- Interpret survey data and other research findings to inform product development, go-to-market and sales strategies.
- Provide support on pricing calculations and strategy.
- Collaborate with cross-functional teams including product development and client-facing teams to develop impactful content.
- Write clear, concise, and persuasive presentations and marketing content to support go-to-market efforts.
- Experience managing market insights programs (competitive research / analysis, win / loss, customer experience / satisfaction ) and customer / competitive / market research programs
- Proven experience in primary and secondary market research, strategic analysis, and marketing insights within a corporate setting.
- Experience with survey design, research methodologies, and statistical packages such as SPSS, SAS or other similar programs.
- Strong analytical skills with the ability to interpret data and derive actionable insights and recommendations.
- Work effectively with diverse teams to come up with the best solution and move people and organizations to act
- Excellent written and verbal communication skills with the ability to articulate complex ideas clearly and persuasively.
- Professional and confident with an ability to work with all levels of the organization.
- Ability to think creatively and strategically
- Prior experience in the corporate training or education industry is a plus.
- Experience with software analysis packages (SPSS or SAS)
- Project Managing of Research projects
- 3-5 years understanding B2B & Market Research (Develop & Execution)
What we offer
As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong.
In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!
HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
$80,000 - $85,000 annually
Above is the annualized pay range for this position. In addition, this position includes the opportunity to earn our annual Performance Based Variable Pay Program.
Actual salary will be set based upon a range of factors, including external benchmark market data, individual knowledge, skills, experience, location and internal equity.
Above is the annualized pay range for this position. In addition, this position includes the opportunity to earn our annual Performance Based Variable Pay Program.
Actual salary will be set based upon a range of factors, including external benchmark market data, individual knowledge, skills, experience, location and internal equity.
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