Technical Product Manager – MarTech, Marketing Insights & Technology

Remote / Hybrid - This role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Warren, Pontiac, or Milford , you are expected to report to that location three times a week, at minimum.

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

The Role

General Motors Marketing Insights & Technology (MIT) team is seeking an individual who will leverage their experience and excitement for building marketing tools and technology to act as a Technical Product Manager.

Are you someone who is passionate about building Marketing Technology (MarTech) products, working directly and deeply with business and technology stakeholders, defining a roadmap and executing on it with cross-functional teams?

If so, this may be the role you are looking for! As a Product Manager, you will play a significant role in helping to bring together critical stakeholders to deliver relevant modern marketing tools for General Motors, and our iconic brands.

To be a successful Product Manager within the Marketing Insights & Technology, you’ll be expected to be comfortable getting into and leading technical discussions, understanding technical concepts around marketing technology tools like data flow, workflow management, automation, content and asset management, and others.

You will also need to be equally skilled and comfortable in defining roadmaps, building backlogs, defining sprint goals, prioritizing features and initiatives, and exciting and influencing teams and stakeholders around your vision and goals.

Build the future of omni-channel campaign creation and activation capabilities that allow our brand marketers and agencies to reach our customers where they are across the digital landscape.

You’ll build the tools and processes that marketers use to create modern campaigns, including multi-step journeys, and activate them across email, SMS, site experience, AdTech platforms, Asset Management (DAM), workflow and automation tools and more.

You’ll innovate and evangelize the future of marketing capabilities!

What You'll Do (Responsibilities) :

Definition of product vision, roadmap, backlog, and strategic direction

Collaborate cross-functionally with both internal and external teams with an ability to understand technical concepts in depth

Collaborate across GM and within the MIT team to groom and define backlog and sprint plans

Directly manage relevant technology, strategy, or agency vendor relationships

Work closely with business and IT teams to ensure alignment of product roadmap, delivery, and vision

Communicate and evangelize your product vision to executive leadership

Foster collaborative relationships with key partners (i.e., business leaders, IT, Analytics) by driving priorities across business pillars

Oversee and contribute to the development of feature requirements, user stories, acceptance criteria

Support building any relevant business cases, quarterly business reviews, or presentations related to your domain, product or expertise area

Contribute to PDMs overall Marketing Technology Product Management capability offering

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