Talent.com
Marketing Manager - Social

Marketing Manager - Social

ResideoGolden Valley, MN, United States
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Job Description

At Resideo, we're reimagining the connected home and empowering homeowners to take control of their comfort, safety, and security through our strong network of industry professionals. As Social Media Manager, you'll be at the forefront of shaping how we show up in the digital world - driving engagement, building community, and amplifying our brands of First Alert , Honeywell Home , and Resideo across social platforms, all while delivering measurable, business-driving results.

You'll lead the development and execution of compelling, platform-native content strategies that bring our brand story to life for both consumers and professional audiences. Equal parts strategist, creator, and community builder, you'll own our organic social presence from planning through publishing, real-time engagement, and performance reporting.

This is a highly cross-functional role, requiring close collaboration with creative, content, product, PR, and paid media teams. You'll stay ahead of social trends and emerging platforms, ensuring Resideo maintains a strong, relevant, and forward-thinking voice in the smart home space.

JOB DUTIES :

STRATEGY & LEADERSHIP

  • Build a data-driven, audience-first approach that drives engagement and brand affinity while guiding prospects through the funnel - ultimately using social channels to influence purchase decisions and support business growth.
  • Deeply understand our customers by leveraging social analytics and platform targeting capabilities to precisely reach and engage key audience segments within social channels.
  • Understand each brand's unique positioning, value proposition, and target audiences to develop and execute an aligned social media strategy that effectively supports their individual goals and resonates with their communities.
  • Effectively manage and optimize the social media budget to maximize ROI, strategically balancing investments across organic content, strategic partnerships and influencers, and campaign execution for measurable business impact.

CONTENT DEVELOPMENT & OPTIMIZATION

  • Strategically develop and oversee dynamic social content calendars that drive brand initiatives, fuel product launches, and amplify seasonal campaigns for maximum audience impact.
  • Create and source original content that aligns with each brand's unique identity, fostering meaningful conversations and driving engagement through clear storytelling and strong visual design.
  • Strategically develop content with GEO, AI search optimized, and SEO to enhance discoverability on AI-powered search and recommendation engines.
  • Develop shareable content tailored for our B2B2C journey that enables customers to easily incorporate and promote our products within their own marketing channels, amplifying reach and driving mutual growth.
  • DATA & PERFORMANCE INSIGHTS

  • Leverage data to drive decision-making, focusing on metrics such as engagement quality, sentiment analysis, conversion tracking, and customer acquisition costs.
  • Establish a data-informed framework for A / B testing, content experimentation, and ongoing optimization.
  • TECHNOLOGY & TOOLS

  • Utilize AI tools for content creation, scheduling, copywriting, trend monitoring, and design support.
  • Manage the end-to-end content publishing process, including utilizing scheduling tools, coordinating approval workflows, and ensuring timely delivery across all social media platforms.
  • Collaborate with paid media teams to identify and amplify high-performing organic content for extended reach.
  • PARTNERSHIPS & COLLABORATION

  • Build and nurture relationships with Pro influencers, smart home advocates, and industry leaders to expand reach and credibility.
  • Work closely with Product, PR, Creative, and Marketing teams to ensure cohesive, integrated campaigns across all customer touchpoints.
  • Partner with Customer Service and Crisis Management teams to implement best-in-class strategies for monitoring, communication, and issue response.
  • Collaborate closely with global team members and agency partners to develop and execute a cohesive social media strategy that meets their needs, aligns with regional goals, and ensures a consistent brand presence.
  • TRAVEL :

  • Up to 10% travel required
  • YOU MUST HAVE :

  • 5+ years of experience in social, marcom, marketing, or a similar role.
  • Additional certifications in social media management, digital marketing, or analytics.
  • Experience analyzing performance metrics (e.g., engagement, sentiment, conversion) to inform strategy, optimize content, and guide A / B testing.
  • Proficient in leveraging platforms for social content distribution and performance tracking.
  • WE VALUE :

  • Relevant coursework or training in content strategy, SEO, data analysis, and social media tools is highly desirable.
  • Exceptional writing, editing, and verbal communication skills.
  • Proven success growing and engaging audiences in social platforms.
  • Strong interpersonal and relationship-building skills, with the ability to influence and collaborate across all levels of the organization.
  • WHAT'S IN IT FOR YOU :

  • Resideo is a large matrix organization, so this is a great opportunity to hone your skills around driving results across cross-functional teams.
  • Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
  • Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K.
  • #LI-LH1

    #LI-HYBRID

    About Us

    Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com.

    At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

    serp_jobs.job_alerts.create_a_job

    Marketing Manager • Golden Valley, MN, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Marketing Manager

    Senior Marketing Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Manager, B2B Paid Media.Key Responsibilities : Own paid media execution for the Corporate segment across LinkedIn, content syndication, and Demandbase ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Brand Marketing Manager

    Brand Marketing Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Brand Marketing Manager (Remote).Key Responsibilities Spearhead meaningful brand storytelling to enhance acquisition, engagement, and retention Collaborate with cross-...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Marketing & Social Media Specialist

    Marketing & Social Media Specialist

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing and Social Media Content Specialist.Key Responsibilities Produce viral social content and engage communities across various platforms Write technical blog po...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Content Marketing Manager

    Content Marketing Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Content Marketing Manager (Remote US).Key Responsibilities Create and manage custom client strategies while implementing best practices Set and review client goals usi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    SEO Marketing Project Manager

    SEO Marketing Project Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for an SEO / Marketing Project Manager.Key Responsibilities Develop and execute comprehensive marketing strategies and plans to achieve business goals Monitor and analyze ca...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Healthcare Marketing Manager

    Healthcare Marketing Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Strategic Marketing Manager- Healthcare (Remote).Key Responsibilities Develop and execute a quarterly marketing plan with stakeholder buy-in Create and implement a key...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Marketing Manager

    Senior Marketing Manager

    UnitedHealth GroupEden Prairie, MN, United States
    serp_jobs.job_card.full_time
    Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives.The work you do with our team will directly improve health outcomes by connect...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Marketing Business Partner

    Sr Marketing Business Partner

    Compeer FinancialLakeville, MN, United States
    serp_jobs.job_card.full_time
    Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Associate Social Community Manager

    Associate Social Community Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Social Community Manager.Key Responsibilities Develop and lead social media response and engagement strategies on various platforms Manage proactive social ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Social Media Community Manager

    Social Media Community Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Social Media Community Manager & Moderator - Simplified AND Traditional Chinese.Key Responsibilities Monitor social media channels and engage with the audience effectiv...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Campaign Manager

    Campaign Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Campaign Manager to oversee influencer marketing campaigns from start to finish.Key Responsibilities Manage day-to-day influencer marketing campaigns across multiple br...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Manager

    Product Marketing Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Marketing Manager to enhance its intellectual capital within the Web3 and EVM community. Key Responsibilities Craft clear positioning and messaging for products ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Social Media Manager

    Social Media Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Social Media Manager to oversee and grow its social media presence across various platforms.Key Responsibilities Manage and grow YouTube, Instagram, Facebook, and TikTo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Social Media Project Manager

    Social Media Project Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Social Media Project Manager to lead client-facing projects across online communities and social platforms. Key Responsibilities Serve as the primary operational point o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing Manager

    Digital Marketing Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Digital Marketing Manager to oversee and enhance its digital marketing strategies.Key Responsibilities Develop and implement comprehensive digital marketing campaigns ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Lifecycle Marketing Manager

    Lifecycle Marketing Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lifecycle Marketing Manager to support member engagement and retention efforts.Key Responsibilities Execute and optimize email marketing campaigns while managing produc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Growth Marketing Manager

    Growth Marketing Manager

    VirtualVocationsSaint Paul, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Marketing Manager, Scout Acquisition.Key Responsibilities Drive signups across app, web, and Chrome extension, focusing on key audiences Run paid, organic, and ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Email Marketing Manager

    Senior Email Marketing Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Email Marketing Strategy and Operations.Key Responsibilities : Own and optimize the email marketing program, including campaign creation and performance ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Performance Marketing Manager

    Senior Performance Marketing Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Performance Marketing, Content & Analytics.Key Responsibilities Execute paid media strategy across various channels to drive growth Manage media plans,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Partner Marketing Manager

    Senior Partner Marketing Manager

    VirtualVocationsMinneapolis, Minnesota, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Partner Marketing Manager.Key Responsibilities Develop and own the global go-to-market (GTM) plan with top partners to drive demand and revenue growth Engage wi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30