Trade Marketing Manager – LATAM Distributors and Global Aviation

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying hello.

It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years.

And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

As the Trade Marketing Manager for LATAM Distributors and Global Aviation, you will be a key member of the Global Trade Marketing Team, responsible for driving the success of our brand and products through our strategic in market distributors.

You will ensure our products and brands are appropriately leveraged to maximize the resellers support and sell out whilst maintaining and safeguarding the highest brand standards.

Your responsibilities will include :

STRATEGIC PLANNING & FINANCIAL ACCOUNTABILITY :

• Provide the key Category Management and Trade input into the definition of the Annual Marketing Plan.
• Definition of the optimal strategy for the implementation of the Marketing plan at Trade level, accountable for the execution and the results.
• Leading the marketing input to the ongoing business plan required to achieve the monthly and quarterly revenue targets.

PARTNER FOR OUTPERFORMANCE

• Partnering multifunctionally in the identification of category management opportunities (4P) and leading its marketing execution.
• Partners with Sales and Business stakeholders in the development of the annual promotion strategies by channels and action plans to achieve defined sales target.
• Partnering with Liverpool through a Digital JBP that allows us to drive full-funnel digital marketing campaigns with an always on approach.

EXECUTION EXCELLENCE

• Performed social ads, offsite display, and offsite search campaigns with Liverpool.
• Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities, and goals.
• Work closely with the merchandising team to deliver in-store.

AVIATION 360 MARKETING (30%)

Lead and be the point person for an agile and nimble planning and execution of Aviation Marketing Activities at 360 from Print to Trade Shows based on the identified opportunities and priorities.

You should have the following experience :

• Must be fluent in Spanish
• Comfortable with significant travel to MX / LATAM regions
• Knowledge about retail trade / channel marketing
• Knowledge about the CPG / FMCG or durable goods industry is plus
• Desire to have competitive retail environment
• Executed and overseen trade marketing plans
• Knowledge of trade marketing , category and 4P management.
• Good interpersonal skills to make effective communications and excellent teamwork
• Maintain a sense of urgency and goal orientation, Bias for Action and Accountability
• Well organized and good command in project management
• Able to work well individually, without much supervision as well as can collaborate well in a team

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Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.