Content Strategist

Content Strategist

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector.

This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large. The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by :

Developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership

Executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy

Duties & Responsibilities :

Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership

Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs

Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement

Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends

Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence

Collaborate with Marketing & Communications staff, leadership, and product teams as needed / instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals

Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership

As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership

Other duties as assigned

Required Skills and Experience :

Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline

Minimum 12 years direct experience in a professional social media role

Exceptional writing, editing, and content planning skills

Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics

Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks

Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities

Experience ideating, writing, and editing website and / or blog articles in a professional environment

Ability to develop own ideas, take initiative, and assume responsibility

Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them

Ability to approach work and interactions with colleagues with emotional intelligence and maturity

Ability to perform topical research to identify relevant angles and produce or upcycle related content

Proficient in Microsoft Office applications

Preferred Skills and Experience :

Strategic communications and content planning skills

Familiarity with working in Meltwater

Familiarity with working in WordPress

Familiarity working with Adobe / Adobe Express

Web content management system experience; understanding of SEO and web traffic metrics for reference and application

Experience working in a corporate editorial calendar

Basic understanding of accessible content and familiarity with creating content that is accessible

Understanding of public relations principles, strategies, and tactics

Experience in the public sector and / or interest in government, education, health care, or human services a plus

Qualifications :

Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field

Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role

Working Conditions : Remote

Compensation : Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave. Range : $68,400-$91,400.

EEO Statement : Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and / or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.