Lead Digital Marketing Manager - Conversion Rate Optimization

Why USAA?

Let’s do something that really matters.

At USAA, we have an important mission : facilitating the financial security of millions of U.S. military members and their families.

Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did.

We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do from how we treat our members to how we treat each other.

Come be a part of what makes us so special!

The Opportunity

We are seeking a Lead Digital Marketing Manager (i.e., Conversion Rate Optimization Manager) to join our Brand Marketing team.

In this role you will be responsible for managing, testing, implementing, and improving performance of conversion points within the marketing funnel.

This is a great opportunity for an experienced marketer with a performance mindset to partner with Brand Marketing, Creative, Data Science, Media, and Digital Experience teams to lead efforts to optimize USAA’s digital experiences.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations : San Antonio TX, Plano TX, Phoenix AZ, Colorado Springs CO, Charlotte NC, or Tampa FL

Relocation assistance is not available for this position.

What you'll do :

Leads the development and optimization of multiple, highly complex and / or critical digital or social marketing initiatives delivered via internet, mobile, and any other emerging platforms.

Identifies trends and insights to bring new digital or social channels to market.

Leads the collaboration with peers, enterprise partners and senior management to gain alignment on the tactical and strategic direction for digital / social channels.

Responsible for communication of program, project and / or campaign through various reports / tool as required.

Serves as the primary resource for cross functional team members on high priority matters of a unique nature.

Applies digital and social marketing subject matter expertise across multiple channels to influence digital campaign design.

Effectively directs social and / or digital agencies to ensure alignment with goals and prioritization.

Applies an expert understanding of tools / techniques to test and optimize performance against digital or social marketing objectives.

Trains and mentors digital marketing managers

Leads cross functional teams to deliver new landing pages and optimize user experience.

Develops digital channel performance plans and monitors key online marketing metrics to track success.

Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have :

Bachelors degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree

8 years of experience in a marketing, sales, advertising and / or communications function, to include at least 4 years of experience in one or more of the following functions : social marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.

Subject-matter-expert knowledge of digital or social marketing industry and practices.

Subject matter expert in primary channel.

Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating, and collaborating with key stakeholders.

Effective communication and presentation skills; able to present to all levels of leadership.

Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

For Social Marketing : Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.

What sets you apart :

4 or more years experience documenting and identifying opportunities for improvement to user journeys.

4 or more years landing page management / ownership using data to inform on-going optimizations, test-and-learn, merchandising decisions, and related stakeholder management.

Excellent communication skills with ability to present analysis methodology and findings in a clear and understandable manner to cross-functional stakeholders.

Experience using a variety of digital marketing / optimization tools such as Adobe Analytics, Optimizely, Glassbox, Tableau, personalization tools and debugging tools.

Experience partnering with marketing channel managers to understand various marketing channels as drivers of digital traffic.

US military experience through military service or a military spouse / domestic partner.

The above description reflects the details considered necessary to describe the principal functions of the job experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer :

Compensation : USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive.

You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

The salary range for this position is : $109,130 - $208,580 .

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits : At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.

These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.

Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled.

Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you are an existing USAA employee, please use the internal career site in OneSource to apply.

Please do not type your first and last name in all caps.

Find your purpose. Join our mission.

USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services;

in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.

USAA attributes its long-standing success to its most valuable resource : our 35,000 employees. They are the heart and soul of our member-service culture.

When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond : the men and women of the U.

S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself you just need to share our passion for serving our more than 13 million members.

USAA is an EEO / AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.

USAA is an EEO / AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.