Senior Marketing Manager
Responsibilities
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- Apply a deep understanding of gamer behavior, preferences, and market dynamics to inform marketing strategies.
- Develop and implement strategic marketing plans specifically tailored for the gaming sector.
- Spearhead marketing strategies for the launch of new gaming titles.
- Develop teaser campaigns, trailers, and pre-launch engagement activities to build anticipation.
- Utilize social media and digital channels popular within the gaming community.
- Forge partnerships with gaming organizations and influencers to enhance brand visibility.
- Explore and coordinate participation in gaming events, conferences, and sponsorships.
- Build and nurture a strong connection with the community through social media and other platforms.
- Collaborate with other teams to align marketing efforts with gaming product launches.
- Other tasks assigned
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 10+ years of related experience in the gaming industry.
- Passion for and deep understanding of the gaming culture, trends, and communities.
- Experience working with gaming influencers and content creators.
- Strong analytical skills with the ability to interpret gaming data and market trends.
- Proficiency in gaming platforms, streaming services, and other relevant technologies.
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