Head of Brand Strategy

Job Description

Job Description

CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.

As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you're someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.

CoreWeave powers the creation and delivery of the intelligence that drives innovation.

What You'll Do :

The Brand & Creative team is CoreWeave's internal creative engine, driving how the world sees and feels our brand. We define, articulate, and scale how millions connect with CoreWeave as the essential AI cloud provider, translating complex innovation into stories that inspire belief and action. As a multidisciplinary team of designers, writers, illustrators, animators, and producers, we blend strategy, creativity, and craft to create ideas with impact.

About the role :

We are seeking a visionary and strategic Head of Brand to lead CoreWeave's brand marketing efforts globally. This person will be responsible for defining and evolving CoreWeave's core brand messaging, brand guidelines, and integrated campaign development across all touchpoints. The ideal candidate will bring deep experience in brand marketing for large global brands and a proven ability to lead cross-functional collaboration across Creative, Communications, Social, Product, Legal, and other Marketing teams.

What You'll Do :

• Define and articulate CoreWeave's brand positioning and core messaging across all audiences and touchpoints.
• Partner with creative leadership to develop and maintain comprehensive brand guidelines, ensuring consistency and clarity across channels, geographies, and the customer experience.
• Lead the development and execution of breakthrough integrated marketing campaigns that elevate CoreWeave's brand globally.
• Build, mentor, and scale a high-performing brand strategy team while fostering a culture of creativity, collaboration, and excellence.
• Champion innovation and creativity in brand storytelling, leveraging data, insights, and cultural intelligence to inform strategy and fuel differentiation.
• Partner closely with Creative, Communications, Social, Product, Legal, and other Marketing functions to ensure alignment and amplification of brand initiatives.
• Establish and track brand health metrics, ensuring continuous improvement and alignment with business objectives.
• Partner with the Research & Insights team to build a learning agenda that drives insights and optimizes brand impact.
• Drive brand strategy with a strong understanding of marketplace dynamics, competitive positioning, differentiation and evolving customer and market needs.
• Ensure cultural relevance and resonance across diverse global markets, embedding local nuance into global brand work.
• Partner on amplifying the brand through strategic partnerships, events, and ecosystem plays that extend CoreWeave's reach and influence.
• Serve as a senior Brand voice, providing thought leadership, clarity, and inspiration to the Brand & Creative leadership team and CMO.

Preferred :

Wondering if you're a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we've found compatible with our team. If some of this describes you, we'd love to talk.

Why CoreWeave?

At CoreWeave, we work hard, have fun, and move fast! We're in an exciting stage of hyper-growth that you will not want to miss out on. We're not afraid of a little chaos, and we're constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values :

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!

The base salary range for this role is $191,000 to $281,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).

What We Offer

The range we've posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.

In addition to a competitive salary, we offer a variety of benefits to support your needs, including :

Our Workplace

While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration

California Consumer Privacy Act - California applicants only

CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

As part of this commitment and consistent with the Americans with Disabilities Act (ADA) , CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact : careers@coreweave.com.

Export Control Compliance

This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.