The Role :
As the Vice President, Corporate Communications, you will drive our United States (US) corporate communication strategy.
This includes working closely with our Global HQ Corporate Communications, and our US Senior Leadership to effectively represent Mapletree, manage stakeholder relationships and drive effective communication across various channels.
This role will lead our marketing and communications strategy across a diverse portfolio of assets within the US.
Job Responsibilities :
Drive and own content strategy to support overall business objectives such as US Town Hall presentations, annual reports, corporate / US publications.
Collaborate with Global HQ as well as the US Business Leaders to develop strategy and create compelling content that aligns with corporate messaging.
Develop and implement a robust US focused social media strategy to enhance Mapletree’s online presence and engage with diverse audiences.
Partner with US Senior Leadership to ensure alignment of communication efforts with organizational priorities.
Lead public relations strategies, publicity, brand communications, media relations, issues / crisis management and communications, stakeholders’ engagement, and events management.
Act as a trusted advisor to the business leaders on reputational risk and communication opportunities.
Plan and lead media briefings, media tours and engage the media at events, as well as cultivate relationships with key media contacts and manage media inquiries.
Develop compelling presentations and materials for executives for investor interactions, speeches, press releases, and other creative assets.
Identify and evaluate speaking opportunities at industry conferences and events that align with Mapletree’s strategic goals.
Lead initiatives to elevate brand awareness and recognition across target markets - identifying avenues for external storytelling to bolster brand reputation and recruitment efforts.
Monitor market trends and competitor positioning to inform brand strategy.
Job Requirements :
- Bachelor’s degree in Communications, Public Relations, or a related field; Master’s degree preferred.
- 10+ years of experience in corporate communications, public relations, or a related area, with a focus on strategic leadership.
- Experience in real estate sector with financial literacy.
- Ability to influence and engage direct and indirect reports and peers.
- Ability to work collaboratively across departments and at all organizational levels.
- Experience in leading corporate communications and planning and leading strategic initiatives.
- Ability to translate strategic information into clear and concise messages.
- Proven experience developing and executing a communications strategy.
- Strong understanding of corporate branding and reputation management.
- Ability to build consensus with strong listening skills, persuasive and effective written and verbal communication skills and data-driven thought leadership.
- Extremely organized and detail-oriented.
- Established relationships with the media community.
- Proficient in managing the creation of PR materials, PR tools, PR measurement and social media tools.
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