Senior Director, Field Marketing

From Fivetran’s founding until now, our mission has remained the same : to make access to data as simple and reliable as electricity.

With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required.

We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. The Senior Director Field Marketing, North America and Asia Pacific is responsible for driving Fivetran brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments.

This role will support the Fivetran business and sales teams through innovative marketing strategies and execution. You will lead a stellar team of marketers responsible for executing region-specific strategies in North America and Asia Pacific, driving campaign and event strategy that resonates with customers and prospects and delivers measurable impact.

This role requires a creative thinker with a strong blend of strategic vision, sales partnership, event management expertise, and leadership skills.

This is a full-time, hybrid position based out of our Oakland or Denver office or remotely in CA or CO.

What You’ll Do

• Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet / exceed pipeline goals.
• Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment.
• Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
• Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans.
• Lead the teams that own execution for >

100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis.

• Manage the Account-Based Marketing team, responsible for 1 : 1 and 1 : few programs targeting strategic and enterprise customers and prospects.
• Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management.
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
• Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
• Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
• Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.

Skills We’re Looking For

• 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
• 7+ years experience managing a team of 3+ members.
• Experience working for technology companies selling to global enterprises.
• Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
• Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets.
• Experience fostering a high-performance team culture.

Pay Range

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level.

Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands.

The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.

Pay Range : $201,416.54 $251,770.68 USD

Perks and Benefits

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as : therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
• May vary by country and worker type - please reach out to your recruiter for more information.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers.

We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities.

Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

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