Vice President, Marketing

Qualifications

• 15+ years of experience leading marketing and business development activity within the technology product industry or in a technology-focused professional services organization
• Proven success with analyst / public relations engagements
• Significant experience managing others and driving / aligning teams to organizational strategy
• Well-honed ability to analyze problems and needs, evaluate alternatives and find solutions
• Strong strategic planning capabilities with experience in developing and managing timelines, schedules, budgets and resources across functional areas
• A strong track record of high-impact leadership with a focus on team-building, problem-solving and cross-functional collaboration
• Advanced analytical and reporting skills, with the ability to deliver on return on marketing investment (ROMI) metrics
• Excellent communication skills with the ability to simplify complex topics into clear and easily understandable messages

Responsibilities

• The Vice President, Marketing is responsible for the global design and development of the end-to-end marketing strategy to support Zones aggressive growth goals and to craft a compelling narrative on how Zones presents itself to the world
• This leader will be accountable for establishing brand awareness in the marketplace, from strategy to detailed implementation, to measurable success using established metrics
• In addition, the VP, Marketing will be responsible for harnessing the foundation of a world-class marketing team as well as coaching and developing internal talent with the goal to inspire and empower greatness across the team
• The VP, Marketing will have responsibilities for leading the global marketing organization, partnering with internal stakeholders and engaging the external market - including key customers, the media partners, and industry analysts
• Successful candidates will bring deep marketing expertise in brand strategy and execution, analyst / public relation engagement, demand generation, marketing analytics and results-orientation to the position
• This high-energy individual will effectively develop and communicate actionable customer insights, create high-impact and innovative marketing programs, and align the marketing efforts to the overall strategic goals of the company
• This is a hybrid role, while the work will be primarily remote some days in the office will be required
• Brand : Create a distinctive and fun brand that will differentiate Zones from other solution providers
• Define the visual identity, editorial voice & tone and train all customer-facing teams to represent the brand and ensure consistency
• Fuse the brand into the customer-facing properties and within the product itself
• Sales Enablement : Partner closely with Partner and Product Management to create a go-to-market (GTM) sales play on world-class sales enablement materials
• Product Synergy : Work closely with Partner and Product Management in understanding competitive threats, understanding our customers, and driving cross-functional growth teams
• Demand Generation : Create a scalable demand generation machine utilizing multiple channels and advanced targeting methods
• Relentlessly optimize against metrics
• Content Marketing : Develop a deep set of rich content that will engage, educate and entertain prospects and customers alike
• Lifecycle Nurturing : Leverage the content repository to strategically nurture prospects and customers throughout their lifecycle through intelligent drip paths and across multiple channels
• Operations : Build the tech stack foundation to precisely track core marketing metrics and understand program spend effectiveness through multi-channel attribution
• Track core customer metrics including NPS and CSAT and report to the overall organization
• PR : Build momentum and buzz by shaping and capitalizing on the Zones vision
• Target and develop key press relationships
• Build relationships with existing customers, obtain sign-offs, secure interviews, and get the top logos
• Field Marketing : Manage our events strategy across external and internal events
• Deliver an incredible experience when prospects and existing customers interact with our brand at physical events
• Improve brand awareness and engage in the end-to-end ownership of Zones positioning in the marketplace (brand identity, content strategy, etc.)
• Develop and implement a high-impact marketing plan to increase top-and-bottom line performance of Zones products and services, across all channels and global regions in partnership with Partner and Product Management
• Direct public relations effort, working with internal and external partners to identify and capitalize on opportunities for analyst / media coverage for the organization
• Direct analyst relations efforts, working with internal Zones and Zones infrastructure teams, to firmly establish the company’s products and solutions in key markets we serve
• Build and execute ROI-driven marketing programs to drive sales and revenue growth
• Implement best practices in marketing and pipeline development to fully leverage investments
• Develop, measure and report on key marketing metrics
• Build and manage a high-performing marketing team, while coaching and developing team members for long-term organizational success
• Ensure internal sales teams have the tools, training and incentives needed to sell effectively by working with the Partner and Product Management team
• Be a strong collaborator and partner
• Function as an executive leader and doer, providing leadership and insights, supporting strategic objectives, and being a hands-on member of the team
• Have an understanding of the Business universe and segment SMB, MM, Enterprise, HC, and PS
• Research verticals and identify high spend IT customers
• Create prospect databases for each segment and vertical
• Manage customer database and provide analytics
• Create GTM strategies with the solutions group, world-class marketing materials and campaigns and enable sales teams to execute
• Develop a communication strategy for the engaged workforce, loyal customer base and forging alliances with partners
• Increase net promoter score
• Extensive experience improving brand awareness on a global basis, from strategy to tactical execution
• Demonstrated enthusiasm for building productive relationships with key stakeholders and leadership

Benefits

• Zones offers a comprehensive Benefits package
• Our employees enjoy a variety of comprehensive benefits, including medical / dental / vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more

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