Senior Email Marketing Manager

VirtualVocations
Richmond, Virginia, United States
Full-time
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A company is looking for a Senior Manager - Email Marketing (Outbound).Key Responsibilities : Partner with Product Marketing, Digital Marketing, and Sales to build campaigns that increase top-of-funnel prospects and help move existing prospects further down the funnelDesign, test, and iterate new email campaign copy and strategiesOwn email segmentation of the marketing database and ensure the right message is matched to the right segment at all timesRequired Qualifications : Minimum 4 years experience in B2B email marketing, with at least 2 specifically in OutboundExperience with SaaSExperience with technical / executive audiences preferredExperience with HubSpot is highly preferredExperience with creating personas and customer segmentation

23 days ago
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