Social Media Specialist

Job Title : Social Media Specialist

Duration : 08 Months

Location : Lake County, IL 60064 (Hybrid)

What are the top 3-5 skills, experience or education required for this position :

1. Social Media Content Development

2. Social Media Management

3. Social Media Metrics and Analysis

4. Employee Advocacy efforts

5. Experience with Canva and other social media design tools.

JOB OVERVIEW :

The Social Media Specialist, Advocacy is accountable for the day-to-day operations of growing global employee advocacy via their personal social media channels.

This role will have a solid understanding of policy for employee use of social, as well as a knowledge of social media content best practices with specific focus on LinkedIn, Facebook and Instagram.

PRIMARY JOB FUNCTION :

• Develop new training and recruitment materials in collaboration with Associate Director of Social and Manager of Affiliate Social as needed for employee advocacy program
• Lead trainings throughout the company to educate employees on how they can talk about client on their personal social channels in a compliant way
• Drive employee advocacy efforts through integration with EveryoneSocial, as well as internal channels such as the intranet site, including content creation and associated asset creation
• Track and measure advocacy efforts on quarterly basis, optimizing approach and content strategy based on key learnings
• Experience presenting and creating reports for executive leadership team members on an ongoing basis (at least quarterly)
• Partner with Manager of Affiliate Social to ensure suggested content is pulled through to affiliate countries participating in the program on a weekly basis
• Meet with affiliate country participants on a monthly basis alongside Manager of Affiliate Social to troubleshoot any issues and provide guidance
• Meet with other Group program leads on a monthly basis (i.e. Corporate Affairs, medicine Aesthetics and Talent Acquisition) to provide guidance and discuss their programming needs.
• Support affiliates who would like to launch the program for the first time in their local countries
• Onboard and train new Social Champions as requests come in
• Meet with EveryoneSocial vendor on a monthly basis to learn of optimization opportunities or new tool functionalities
• Coordinate SWAG orders and mailing to welcome new Social Champions at the start of every quarter
• Execute incentives for most active Social Champions at the start of every quarter
• Additional ad hoc social media responsibilities may be required, including pitching in on other corporate social media projects that support the team's overall objectives
• Support video development for client's corporate social channels as needed, in partnership with Associate Director of Social Media
• Partner with Associate Director of Social on advocacy content calendar, ensuring at least two suggested posts are offered to employees per week

REQUIREMENTS :

• Bachelor's Degree
• Minimum 5 years of professional experience
• Exceptional writing and communication skills
• Has a working knowledge of social media channels and how they are leveraged for marketing
• Strong organizational and interpersonal skills
• Experience working with international stakeholders
• Ability to work in a fast-paced environment with shifting deadlines
• Self-starter, proactive problem solver, with a service mindset
• Passion for training others in new processes
• Ability to work independently as well as collaborate as a member of a team
• Ability to manage multiple priorities
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Proficiency in SharePoint
• Proficiency in Canva, TikTok and CapCut
3 days ago