Sr. Product Manager/Product Manager- Patient Marketing

California, US residentsclick here.

The job details are as follows :

What We Do

We build on the strength of our research and development expertise and a distinctive, entrepreneurial culture that encourages diversity, innovation, creativity, sustainability, and, simply, fun.

Since inception, our mission has been to find a cure for pulmonary arterial hypertension and other life-threatening diseases.

Toward this goal we have successfully gained FDA approval for five medicines, we are always conducting new clinical trials, and we are working to create an unlimited supply of manufactured organs for transplantation.

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation (PBC).

Our public benefit purpose is to provide a brighter future for patients through (a) the development of novel pharmaceutical therapies;

and (b) technologies that expand the availability of transplantable organs. At the same time, we seek to provide our shareholders with superior financial performance and our communities with earth-sensitive energy utilization.

Our company was founded by an entrepreneur whose daughter was diagnosed with a life-threatening condition. She sought to find treatment options and a cure for her daughter and patients like her.

We are founder-led, and relentless in our pursuit of medicines for life . We continue to research and develop treatments for cardiovascular and pulmonary diseases, and other orphan diseases.

Relocation assistance available*

Product Manager

How you’ll contribute

Are you ready to make a real impact in patients' lives? Join our passionate team dedicated to supporting those who rely on our life-changing oral and infused treprostinil therapies, including infusion devices, to fight pulmonary arterial hypertension (PAH).

This is an exciting time to join us as we push the boundaries of digital innovation and redefine patient engagement. In this role, you'll help shape the future of patient support, creating next-level engagement that truly makes a difference.

You'll be a key player in developing and executing patient strategies that empower patients and drive our brand forward.

Your contributions will directly impact annual marketing plans and deliver projects that support our essential commercial products.

We seek individuals with direct patient marketing experience who are passionate about making a difference and eager to innovate in healthcare.

If this sounds like you, join us and be part of something truly meaningful.

• Work both independently and collaboratively through clear communication to manage marketing tactics for assigned product(s)
• Lead tactical efforts from conception to delivery ie CRM, Patient Support programs (multi channel), display advertising, SEM, Paid Social Media to name a few
• Assist with the development of annual marketing plans (brand strategy, positioning, messaging, tactics)
• Assist in determining and tracking key performance indicators (KPI) ) and ROI for owned tactics and initiatives.
• Manage individual project budgets and timelines
• Assist with market research initiatives to learn insights for the brand
• Demonstrate command of disease state, product portfolio, competitors, and payer landscape
• Assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices
• Partner with sales training, IT, research and analytics to ensure optimalexecution
• Act as the point for field sales communications and promotional inventory management
• Foster innovation by staying informed with latest developments, best practices, regulatory guidance to optimize strategy and execution
• Effectively engage agency partners to develop creative assets, providing clear direction to drive team success.
• Perform other duties as assigned

Product Manager

Minimum Requirements

• Bachelor’s Degree AND at least 5 years of experience in pharmaceutical, biotech, or medical device marketing wit Bachelor's Degree OR a Master's degree AND at least 3 years of experience in pharmaceutical, biotech, or medical device marketing
• At least 3 years of experience in marketing to patients
• Experience with digital tactics such as social, web, paid media
• Experience with CRM development, execution and measurement
• Seek to develop collaborative relationships with internal and external partners
• Self-motivated, able to work independently and prioritize tasks
• Comfortable with fast-paced environment and possess strong organizational skills and ability to multi-task
• Experienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)

Preferred Qualifications

• Master’s Degree in a relevant discipline
• Experience in pharmaceutical, biotech, or medical device sales
• Experience with HCP CRM and other NPP efforts

Senior Product Manager

How you’ll contribute

Are you ready to lead initiatives that transform patients' lives? Join our team as a Senior Product Manager, where you'll support patients relying on our oral and infused treprostinil therapies, including infusion devices, to combat pulmonary arterial hypertension (PAH).

This is a prime opportunity to lead during an exciting time of digital innovation, redefining patient engagement and support.

In this role, you'll guide the development of patient strategies, shape annual marketing plans, and deliver impactful projects.

You'll collaborate with key stakeholders to ensure our commercial products continue making a meaningful difference.

We seek experienced professionals with direct patient marketing expertise, ready to lead and innovate in healthcare. If you're passionate about making a lasting impact, join us and help drive the future of patient education and support.

• Lead large, complex, and cross-functional marketing initiatives and tactics for assigned projects targeting patients and internal audiences
• Lead dynamic, multi-faceted tactics through conception, development, review, production, and dissemination. Own relationships with agency and internal partners, ensuring strategic alignment for execution
• Lead tactical efforts from conception to delivery ie CRM, Patient Support programs (multi channel), display advertising, SEM, Paid Social Media to name a few
• Establish relationships with key HCPs within our target audiences to maintain an understanding of issues and opportunities impacting assigned brand(s)
• Help lead the development of annual patient marketing plans (brand strategy, positioning, messaging, tactics)
• Determine and track key performance indicators (KPI) for owned tactics and initiatives
• Help lead the development and maintenance of annual budget / scope of work (SOW) by vendor, as well as developing / overseeing needs assessment form (NAF), contracts, etc
• Assist with identifying strategic objectives for the market research, audience, key learning needed, and developing the screener, discussion guide, and stimuli
• Demonstrate expertise and continuous learning in the disease state, product portfolio, competitors, and payer landscape via clinical study publications, posters, KOL visits, etc.
• Manage promotional review board (PRB) discussion, negotiate solutions, and address the impact of strategy and key messaging based on PRB-suggested changes
• Partner with sales training, IT, research and analytics to ensure optional execution
• Effectively engage agency partners to develop creative assets, providing clear direction to drive team success.
• Foster innovation by staying informed with latest developments, best practices, regulatory guidance to optimize strategy and execution
• Perform other duties as assigned

Senior Product Manager

Minimum Requirements

• Bachelor’s Degree AND 8 years of experience in pharmaceutical, biotech, or medical device marketing OR a Master’s Degree AND 6 years of experience in pharmaceutical, biotech, or medical device marketing
• At least 6 years of experience in marketing specifically to patients
• Demonstrated experience with digital tactics such as social, web, and paid media
• Demonstrated experience with CRM development, execution, and measurement
• Excels in a fast-paced environment and possesses ability to multi-task and prioritize tasks
• Excel in developing relationships with internal and external partners
• Seeks to lead initiatives and is self motivated and has the ability to work independently
• Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)

Preferred Qualifications

• Master’s Degree in a related field
• Experience in patient marking for rare disease
• Experience in product launches in pharmaceutical, biotech, or medical device sales
• Experience in pharmaceutical, biotech, or medical device sales
• Experience with HCP CRM and other NPP efforts

At United Therapeutics, you’ll realize quickly that it is not an ordinary place to work! When you join our company, you will learn, grow, contribute, have fun, and be challenged.

all while making a difference in the lives of our patients.

Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.