About the Role
We are looking for a highly experienced Director of Field Marketing to lead regional marketing with digital expertise. The ideal candidate will create and execute data-driven strategies using SEO, SEM, social media, email automation, and analytics.
They will transform traditional methods to dynamic, digitally integrated field marketing, develop localized campaigns, and ensure seamless multi-channel execution.
Emphasizing account-based marketing and strategic event management for sales alignment and customer engagement is crucial.
Responsibilities
Leading the field marketing team in the creation of localized marketing strategies. Aligning with global strategies while addressing region-specific needs.
Ensuring campaign effectiveness by continuously optimizing strategies based on performance data and market insights.
- Designing and implementing integrated marketing plans with a focus on digital channels. This involves ensuring cohesive execution across platforms such as SEO, SEM, social media, email marketing, and content management systems.
- Leading the ABM strategy for the field marketing team. Ensure collaboration with sales teams to create and execute targeted ABM strategies that align with account priorities and revenue goals.
Creating regular reporting on campaign results and lead team in optimizing campaigns across multiple digital and offline channels.
Including ensuring consistent messaging and results-driven tactics.
Using marketing analytics and market research to gain actionable insights for optimizing marketing spend. This includes maximizing ROI, customer acquisition, and retention.
Proficiency in analytics tools is essential for tracking KPIs, customer acquisition costs, and lifetime value (LTV).
Taking ownership of the regional event strategy, including planning, execution, and post-event analysis. Partnering with central events teams and ensuring a smooth collaboration between field team, events team and sales.
In order to drive attendance, engagement, and measurable outcomes from events.
collaborating with sales, central marketing, and research network teams to align messaging, campaign execution, and customer engagement strategies.
It involves fostering a cross-functional approach for integrated marketing campaigns that resonate regionally.
Leading, mentoring, and inspiring a high-performing marketing team, ensuring they are proficient in digital marketing and cross-channel campaign execution.
Guiding the team in adopting and mastering digital tools and integrated strategies across multiple platforms. (SEO, SEM, social media, email marketing, etc.
to drive business results.)
Requirements
8-15 years of field marketing experience. Coupled with a focus on digital marketing, account-based marketing, event management, and integrated campaign management.
B2B marketing experience is essential.
Demonstrate proficiency in digital marketing platforms and tools, including SEO, SEM, social media, marketing automation, and analytics.
Experience leading digital-first marketing initiatives that drive measurable business outcomes.
- Able to create, develop and launch new marketing programs and initiatives with the team. You should bring fresh ideas to the table and foster innovation in campaign creation and execution.
- Able to demonstrate quickly adapting to changing market conditions, business priorities, and customer needs. You should be able to pivot marketing strategies and tactics with speed and efficiency.
Ensuring that efforts remain relevant and impactful.
Experience in leading cross-channel campaigns, seamlessly integrating efforts across digital platforms, events, email marketing, social media, and more.
Delivering a cohesive and effective customer experience.
Experience with excellent analytical skills to interpret campaign data and provide actionable insights for digital campaign enhancement.
Proficiency in using analytics tools to track KPIs, CAC, LTV, and ROI is crucial. The ideal candidate will utilise data-driven insights to optimise campaign performance and enhance marketing effectiveness.
Have a thorough grasp of lead management processes and close collaboration with sales, marketing, and marketing operations teams.
The ideal candidate should be capable of training and mentoring the team in best practices and organizing field marketing initiatives.
Able to generate leads, increasing brand awareness, and engaging with the audience. Coupled with experience working closely with sales, product, and cross-functional teams.
You can ensure that marketing strategies align with sales objectives and customer engagement goals. Effective communication with stakeholders is essential.
Able to navigate through complexity and ambiguity, remaining resilient under pressure while delivering results. You have exceptional problem-solving capabilities, focusing on continuous improvement in marketing processes and outcomes.
Work in a way that works for you
We promote a healthy work / life balance across the organisation. We offer an appealing working prospect for our people.
With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer
- Health Benefits : Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits : 401(k) with match and an Employee Share Purchase Plan
- Wellbeing : Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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