Brand Marketing Manager, Programs

Overview

We're looking for a Brand Marketing Manager, Programs to help grow awareness, engagement, and attendance for VerkadaOne (our annual customer and partner conference) and to support broader brand initiatives throughout the year. VerkadaOne is our most important brand activation as well as a critical lever when it comes to driving pipeline for our business. Our most recent VerkadaOne, held this past September in Chicago, was attended by ~1200 prospects, customers, and partners and featured over 30 breakout sessions, industry training and certifications, high-profile keynote speakers, product announcements, and more. We are looking to grow this even further in the coming year and aim for it to one day be the Oktane or Dreamforce of the physical security industry.

In this role, you'll create integrated marketing campaigns, collaborate closely with sales to drive ticket sales and engagement, and help build the programs that elevate Verkada's brand in market. You'll work across channels (email, social, digital, and events) to connect Verkada's story to our customers and partners in compelling, consistent ways.

This is a highly cross-functional role that blends campaign strategy, project management, and hands-on execution - ideal for a marketer who's organized, creative, and energized by bringing big ideas to life.

About the Role

This role plays a critical part in driving the success of Verkada's corporate events and brand activations . Reporting to the Director of Corporate Marketing , this is a great opportunity for someone passionate about brand storytelling, B2B marketing, and campaign development who wants to make an impact in a high-growth, fast-paced environment.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.

What You'll Do

• Drive awareness and engagement : Build and execute multi-channel campaigns that strengthen Verkada's brand and generate demand for VerkadaOne and other key marketing initiatives.
• Support VerkadaOne ticket sales : Partner with Sales to develop toolkits, playbooks, incentives, and outreach campaigns that convert pipeline into attendees.
• Brand consistency : Ensure all marketing touchpoints (emails, landing pages, social posts, and assets) align with Verkada's voice and visual identity.
• Cross-functional collaboration : Work with product marketing, demand-gen, creative, comms, and regional marketing teams to ensure coordinated execution of campaigns.
• Campaign analytics : Track performance metrics, report results, and make recommendations to optimize future efforts.
• Customer and partner engagement : Support community storytelling and brand moments that reinforce Verkada's leadership in the security and technology space.
• Project management : Manage campaign timelines, budgets, and cross-functional reviews to ensure smooth execution.

What You Bring

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to :

Additional Information

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting base pay may be above or below this range. Base pay is also just one component of Verkada's total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and / or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Hourly Pay Range

$110,000 — $150,000 USD

Annual Pay Range

Estimated Annual Pay Range

$110,000 — $150,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy.

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