Director of Certification Prep

A company is looking for a Director, Certification Prep to lead the strategic initiative for test preparation leveraging AI technology.

Key Responsibilities :

Lead and execute the strategic vision and roadmap for CertPrep, focusing on market penetration and revenue growth

Drive AI-powered digital marketing and sales initiatives to reduce customer acquisition costs

Identify and penetrate new niche markets through targeted digital campaigns and optimize direct-to-consumer sales funnels

Required Qualifications :

Bachelor's degree or equivalent experience

5+ years of experience launching and scaling digital products targeting niche markets

2+ years collaborating with digital marketing and growth marketing teams

1+ years of experience with AI-driven product creation and marketing

Proven success in driving revenue growth and optimizing customer acquisition costs