We are looking for a results-focused, motivated & analytical Senior Manager of Paid Channels to join our Reactivations Marketing team.
Our ideal candidate brings a track record of successfully building, managing & executing the growth strategy across our core paid marketing channels with a growth mindset.
You are responsible for scaling channels, developing & rolling out new campaigns to reactivate former customers for all HelloFresh brands by ideating, sizing, prioritizing & executing reactivation initiatives.
You will also take on other strategic topics such as price & discounting & supporting the design of reactivation initiatives.
This is an exciting role to drive strategic decisions & initiatives across all our brands in North America.
You will
- Build & execute the end-to-end strategy for reactivation marketing campaigns for former HelloFresh brand customers to achieve brand level targets & channel performance goals
- Manage marketing campaigns & budgets, deliver forecast & performance reporting, further optimize campaign performance
- Review & report on key business metrics, deepdive into data, campaign results, performance, & trends & identify opportunity areas & drive actionable insights
- Optimize online & offline audience selection, incrementality testing & other channel strategies including discounts, creative & campaign structure
- Analyze the effectiveness of all marketing campaigns across both online / offline channels. Own development & execution of marketing channel plans, by taking an analytical, data-driven approach (A / B tests), & be a data-driven contributor who helps develop & analyze test results for efficient former customer reactivation.
- Partner with the creative team to ideate new creative ideas to improve channel performance, making sure all performance marketing creative assets are built with a data-driven approach
- Build relationships with internal cross-functional partners & external partners (agencies / vendors) to facilitate & accelerate programs.
- Support setting the overall marketing strategy. Provide support on other strategic topics such as price & discounting & supporting the design of reactivation initiatives
You are
- Obsessed with growth & building things while not being afraid to get your hands dirty
- Actively examining & applying direct response best practices day-to-day
- Familiar with traditional media channels such as as direct mail & techniques that maximize these channels
- Solid understanding of testing approaches including A / B tests as well as incrementality tests
- Experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
- Relentless in your pursuit of growth based on new insights & bring a continuous learning mindset
- Persistent & have bias-to-action with a track record of performance
- A natural hustler with a contagious can-do attitude
- A great communicator & truly are a team player
- Able to think both strategically as well as be able to change direction quickly
- You enjoy coming up with new ideas & can easily explain your rationale in a business sense (experience in making business cases)
- a proactive problem solver who builds strong relationships with stakeholders in an egoless & empathetic way
You have
- BA / BS in Marketing, Business, Management or related fields with strong academic record, MBA Preferred
- At least 7 years of experience in management consulting, growth marketing, preferably at a high-growth organization or digital marketing / growth agency
- 2 years of growth, performance marketing or life-cycle experience
- Demonstrated ability to use insights & data to inform strategies, make decisions, optimize campaigns, & drive innovative thinking
- Strong quantitative & analytical skills. Ability to use data to make decisions & optimize campaign performance is in our company DNA
- Ability to critically evaluate & prioritize initiatives to maximize their business impact
- Strong verbal & written communication skills
- Ability to use SalesForce Marketing Cloud, Tableau, Google & Meta Platforms is a plus
Youll get
- Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
- Generous PTO, including sabbatical, & parental leave of up to 16 weeks
- Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor )
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
- Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
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