At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission.
We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development.
Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease.
As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference.
If this is your profile, we want to hear from you.
Essential Functions
Plan, identify, develop, and produce promotional materials, programs, and activities needed to support brand strategies to meet financial goals and expectations.
This includes identifying and working effectively with outside agencies and consultants to meet expected project objectives and holding them accountable to agree upon standards.
Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes.
This includes working with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs.
- Participate in Medical, Legal, and Regulatory approval process for promotional programs.
- Monitor products, marketplace, and competitor trends and issues to anticipate / identify threats and opportunities. Make recommendations and develops tactics to respond to threats and opportunities.
- Establish relationships and work with commercial partners to communicate and ensure alignment on strategy, messaging, and execution within scope of projects.
- Work with finance in managing brand forecast and contribute to demand planning (S&OP) process. Actively contribute to the development of the annual and 5-year brand business plan and budget.
Requirements
- Bachelor’s degree (BS / BA); MBA preferred.
- 5+ years relevant professional experience with 3+ years of pharmaceutical marketing / sales experience.
- Oncology marketing experience preferred.
- Understanding of PhRMA and Regulatory / Legal guidelines for healthcare provider interactions to ensure programs adhere to outlined Compliance guidelines for Eisai.
- Experience working with and directing agencies and strategic vendors
- Experience working in an alliance and partnering cross company (preferred)
- Strategic and creative mindset. Keen understanding of customer insight generation and the ability to translate insights into strategies and tactics.
- Demonstrated success in developing, executing, and measuring marketing programs, including innovative approaches to HCP engagement.
Track record of driving strong sales force engagement and execution. Digital and non-personal marketing experience and innovation.
Executional excellence in the tactical development for HCP / sales force, digital, specialty pharmacy, and direct-to-consumer.
- Excellent verbal and written communication skills for a wide range of audiences, including internal management and medical community.
- Ability to motivate cross-functional team members, stakeholders, and agencies. One team mentality.
- Strong business and financial acumen, budget management, and forecasting.
- Strong analytical skills, comfort with quantitative analytics and trend analyses.
- Self-starter with strong initiative, is proactive and solutions oriented, can function autonomously and has the ingenuity to bring ambiguity into action.
- Ability to thrive in a rapidly evolving, fast-paced work environment.
- Commitment to corporate culture of innovation, patient-centricity, inclusion and compliance.
- Travel is estimated at 30% of time, including some weekend travel.
Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status.
Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.
Eisai Inc. participates in E-Verify. E-Verify is an Internet based system operated by the Department of Homeland Security in partnership with the Social Security Administration that allows participating employers to electronically verify the employment eligibility of all new hires in the United States.
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