Senior Digital Communication Strategist

Requisition ID : 17830

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area.

Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.

D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are.

That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being.

In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits :

• Pension Plan (at no cost to the employee)
• 401(k) plan with employer matching
• Available your first day : Medical, vision, dental, and life insurance
• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
• Parental leave (up to 4 weeks) and adoption assistance
• Wellness programs (including access to a recreation and fitness facility)
• Short and long-term disability plans
• Tuition assistance for both undergraduate and graduate programs
• 10 Employee Resource Groups for career development, community service, and networking

Summary

SRP's Communication Vehicles & Platforms team is looking for an experienced Senor Digital Strategist specializing in omnichannel marketing and communication journeys.

This team member will partner with other Digital Strategists in owning the email and direct mail channel strategy and execution for SRP's residential and business customers.

The ideal candidate will have experience managing high-volume email / direct mail programs, building automated omnichannel journeys, performance analysis, creating personalized / dynamic email / direct mail campaigns, and A / B testing.

In this role, you will have the opportunity to help connect customers and the community with one of the largest public power and water utilities in the U.S.

What You'll Do

• Employ deep expertise and in-depth understanding of owned channels, email and direct mail, and provide strategic direction to achieve continuous improvement in cross-channel communications and marketing.
• Build, QA and deploy email campaigns and automated customer journeys in the Zeta Marketing Platform.
• Build QA and deploy email campaigns using ClickDimensions for commercial customers.
• Govern digital communications by using tools and metrics to curate a data-informed approach and analyze performance data to measure success.
• Make data-driven adjustments to optimize performance and achieve marketing and communications objectives.
• Work with creative teams to create engaging experiences via email and direct mail.
• Participate in tactical planning sessions, setting the high-level tactical strategy for email and direct mail.
• Establish editorial calendars and messaging strategies while collaborating with content strategists to ensure holistic campaigns across channels.
• Manage, monitor and adjust content proactively and in real-time based on A / B test results, learning, sentiment, changes in context and other factors.
• Ensure channel-specific compliance and accessibility.
• Participate in larger cross-functional projects to further evolve our email and direct mail process and technology. Monitor industry trends and best practices to stay ahead of the curve and continuously improve marketing efforts.
• Assist user experience designers in making web content updates as required.

What It Takes To Succeed

• Creative thinker with a strategic mindset and a passion for marketing innovation.
• Experienced at determining KPI's for owned channels, measuring campaign performance and adjusting based on data insights.
• Exhibit strong project management technical skills in vehicle or platform of expertise (direct mail, email, and web) and / or omni-channel marketing.
• Ability to establish priorities, while balancing near-term and longer-term goals / needs and to monitor results adjusting tactics as necessary.
• Hands-on experience with content management systems as well as basic HTML and CSS.
• Proficiency in marketing automation technology.
• Knowledge of email marketing and web best practices, UX and ADA compliance.
• Expertise creating and implementing strategic A / B testing.
• Experience measuring, monitoring and reporting on campaign results.
• Strong time management and project management skills to handle high volume of complex work on time and within budget.
• Exceptional written and verbal communication skills, including the ability to : write clearly, succinctly and correctly;

write convincingly in an engaging and expressive manner; avoid unnecessary use of jargon or complicated language and write in a well-structured and logical way.

Experience

Minimum of 5 years of technical online marketing or communications, advertising or integrated marketing experience required.

Promotion to Level 2 requires a minimum of two years experience at Level 1 and demonstrated capability to perform advanced and more difficult work as determined by the supervisor.

Promotion to Senior Level requires a minimum of 3 years experience at Level 2, is fully competent in all aspects of functional area of assignment and as such would be recognized as a specialist in area of assignment and may have periodic or occasional lead responsibilities.

Education

Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.

Hybrid Workplace

SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week.

Although teleworking is available, all employees must live and work in Arizona. We are taking steps to protect the health and well-being of all team members, and by following a number of health and safety protocols, to reduce the risk of the coronavirus (COVID-19).

Drug / Alcohol Policy Statement

To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug / alcohol free work environment.

Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug / alcohol policy because marijuana remains illegal at the federal level.

Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug / alcohol test may be disqualified from further consideration in the hiring process.

Equal Opportunity Employer Statement

Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.

Work Authorization

All candidates must be legally authorized to work in the United States.

Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visa's.