At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies.
With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.
Learn more about the general tasks related to this opportunity below, as well as required skills.
As a Digital Marketing Account Manager, you will collaborate with your clients to gain a deep understanding of their unique business objectives and design multi-channel marketing strategies to drive tangible outcomes.
Responsibilities :
- Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them.
- Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM).
- Partner with cross-functional teams to execute multi-channel marketing campaigns with a focus on ABM, lead generation, and attribution.
- Lead biweekly or monthly client calls to review program KPIs, deliverable updates, and program progress depending on program scope.
- Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program.
- Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions.
- Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually.
- Collaborate with Sales to offer a holistic service that can lead to increased revenue.
- Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth.
Qualifications :
- Bachelor’s degree required.
- 2+ years experience in a digital marketing role; agency preferred.
- 1+ years of client-facing experience.
- 1+ years of project management experience.
- Knowledge of best practices for SEO, PPC, ABM, and Content Marketing.
- B2B and / or industrial / manufacturing industry knowledge preferred.
- Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A / B testing software, and / or chatbot plugins.
- Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.).
- Some experience with our specific tech stack : HubSpot, Google Marketing Suite (GA4, GSC, Lookerstudio), and WordPress preferred.
- Preferred Certifications : HubSpot (email, Inbound), Google Analytics, Google Ads, and / or project management.
- Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients.
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