Senior Media Strategy DirectorVirtualVocations • Everett, Washington, United States
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Senior Media Strategy Director
VirtualVocations • Everett, Washington, United States
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A company is looking for a Sr. Director, Media Strategy to lead innovative media strategies and manage substantial media budgets.
Key Responsibilities
Define and lead upper- and mid-funnel media strategies to build brand equity and drive performance goals
Manage multi-million-dollar media budgets across various channels including video, social, and partnerships
Collaborate cross-functionally to ensure alignment of media strategies with brand health and customer acquisition
Required Qualifications
12+ years of experience in media strategy, brand marketing, or growth marketing
Experience in an eCommerce / DTC company is required
Deep expertise in upper- and mid-funnel media planning
Strong understanding of MMM, MTA, and incrementality testing
Proven leadership experience managing high-performing teams in media strategy and analytics
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Director Strategy • Everett, Washington, United States
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