Associate Brand Manager - Blue Archive

About Nexon

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Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices.

Nexon proudly offers celebrated franchises like MapleStory, KartRider, and Mabinogi that have been enjoyed by millions of players for over two decades.

When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach.

We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other.

Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events.

It’s why we’ve earned the Great Place to Work certification for 4 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

We are seeking a passionate and skilled Associate Brand Manager for NEXON America’s marketing team. This individual will support the Brand Marketing team with crafting, executing, and optimizing marketing programs and promotions using multiple channels.

The Associate Brand Manager will mainly support Blue Archive as well as other game titles. This individual must be an avid anime fan with a deep understanding of the various subcultures and latest trends in the anime scene.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Plan, define, and lead brand campaigns aligned with business objectives with key stakeholders
• Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach, particularly in the North American region
• Manage production and approval of communication materials
• Facilitate communication with external vendors / agencies
• Handle incidental duties and special projects as assigned

Work Experience

• 2+ years of product marketing or product management experience with digital ad products, OR
• 3+ years of experience in the digital advertising industry with a deep understanding of gaming
• Experience partnering with global teams and / or product development teams to represent market requirements
• Experience taking products through their full lifecycle and developing go-to-market strategies
• Experience working with Japanese Anime / Manga and culture preferred

Education, Professional Training, Technical Training or Certification

BA / BS degree or above

Knowledge / Skills

• Strong and deep knowledge of Japanese Anime / Manga and its culture
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences
• Effective project management in a fast-paced environment
• Previous experience with project management tools such as JIRA and Confluence
• Proficiency in MS Office Suite and adaptability to new technologies
• Strong written, verbal, and presentation skills
• Solution-focused with robust problem-solving abilities
• Understanding of marketing principles and production processes
• Eagerness to learn about procedures and products
• Ability to collaborate across organizational levels

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.

We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance.

Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes.

We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work-life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $65,000 - $80,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position.

An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses / incentives, however the salary range listed in this job posting reflects the base salary only.

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