Job Description :
We are seeking a highly driven and experienced Senior Sales and Marketing Manager to join our team. who will oversee demand generation initiatives to grow the inbound flow of B2B prospective leads and customers.
Key Responsibilities :
Develop and execute marketing campaigns across various channels including CRM generated marketing, marketing promotional programs, conference and trade shows, content to drive inbound traffic
Create business case studies, newsletters, news articles, brochures, and digital content
Coach and provide guidance to any direct reports / team members
Manage SEO, company website, and technical skills related to this area
Manage social media marketing initiatives to increase engagement and drive traffic to our company website and social media platforms
Collaborate with cross-functional teams to deliver marketing programs on time and within budget
Track and report on the performance of marketing campaigns and initiatives
Stay up-to-date with industry trends and best practices to ensure our marketing efforts are innovative and effective
Requirements :
- A minimum of 8 or more years doing Sales or Marketing inbound lead generation
- Expert in strategizing scalable lead generation execution and producing high-quality content.
- Specialist in creating Marketing Email Campaigns and maximizing the potential of CRM systems.
- Skilled in developing Business Case Studies, Marketing Campaigns, Newsletters, News Articles, Brochures, and Digital Content, and Overseeing Social Media Marketing (e.g., LinkedIn).
- Logistics experience preferred, but not required.
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