Job Description Summary
The Marketing Copywriter is responsible for creating the highest quality engaging and persuasive written content for a variety of marketing channels.
As a Marketing Copywriter, you will play a crucial role in driving brand awareness and enhancing our connection with patients, healthcare professionals, shareholders, and key opinion leaders.
The ideal candidate will have a strong background in marketing and a passion for creating compelling copy that captivates audiences.
Job Description
Location : East Hanover, USA
Major accountabilities :
Content Creation : Develop high-quality, persuasive, and engaging written content for various marketing initiatives, including website copy, social media posts, email campaigns, advertising materials, and more.
Brand Voice : Understand and maintain consistency in brand voice, tone and messaging across all marketing channels to enhance brand identity and stakeholder trust.
Research : Utilize market research to understand target audiences, market trends and competitors to develop copy that engages those audiences.
Collaboration : Work closely with cross-functional teams, including other content creators to ensure alignment of copy with overall Corporate Affairs objectives.
SEO Optimization : Utilize best practices for search engine optimization (SEO) to optimize copy for keywords, meta descriptions, headlines, and tags, effectively improving organic search rankings.
Conversion Optimization : Write compelling calls to action (CTAs) and create copy that drives engagemen t and desired behavior .
Performance Analysis : Track and analyze the performance of different marketing campaigns and adjust copy as required to improve results and drive continuous improvement.
Role Requirements :
- Bachelor's degree in marketing, communications, journalism, or a related field is preferred.
- Proven work experience as a Marketing Copywriter or similar role within a marketing team.
- Exceptional written communication skills with an ability to express complex concepts in a clear, concise and compelling manner.
- Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing.
- Strong attention to detail and ability to proofread and edit copy effectively.
- Creative thinking and ability to generate original, engaging and innovative ideas.
- Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines simultaneously.
EEO Statement :
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to tas.
[email protected] call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
https : / / www.novartis.com / careers / careers-research / notice-all-applicants-us-job-openings
Salary Range
$130,400.00 - $195,600.00
Skills Desired
Collaboration, Communication Medium, Corporate Communication, Curiosity, Employee Engagement, Internal Communications (Ic), Marketing, Media Relations, Multimedia, Photography, Social Media, Strategic Communications, W3
Associate Director, Marketing Copywriter
Associate Director, Marketing Copywriter Job ID: REQ-10009836. Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing. Jul 12, 2024USASummary The Marketing Copywriter is responsible for creating the highest qua...
Associate Director of Portfolio Product Marketing
As the Associate Director of Product Marketing, you will be leading a team that will set the foundational groundwork in mapping the distinct role of each prepaid brand within the Verizon Value Portfolio through left to right differentiation across segments, pricing, product, and promotions. Owning t...
Associate Director, Omnichannel Marketing Analytics IT Platforms
This role will work cross-functionally with data governance, business analytics, brand marketing, and omnichannel marketing as well as with third party partners including marketing agencies and IT delivery providers. Collaborate with cross functional teams like analytics CoE, marketing etc. ...
Associate Director, Peer to Peer Marketing Delivery
About the Role:The Associate Director, Peer to Peer Marketing (known as Associate Director, HCP Education Delivery within Novartis), is a strategic marketing role within Integrated Marketing Organization of US Pharma. Job DescriptionKey Responsibilities:Serve as a marketing point of contact across t...
Associate Director, Market Access, Payer Marketing
Associate Director, Market Access, Payer Marketing. The Associate Director of US Payer Marketing works closely with US brand teams to create and align on the overall brand strategy and planning for launch as it relates to market access and the payer environment. Education/Certification/Experience:BS...
Associate Director, Marketing Analytics - Neuroscience
The Associate Director, Marketing Analytics, will develop and deploy analytic solutions based on business needs across the Neuroscience Franchise to pull through brand strategy and tactics at a national and sub-national level. Data Lake, Liveramp Safe haven, Reporting, Measurement (Marketing Mix Cen...
Strategic Partnership Marketing Manager, Associate Director
Identify and advance a pipeline of new partnership opportunities and ensure expansion of key relationships Monitor current agreements with partners and deliver renewals in a timely manner Negotiate deal terms with partners Seek out new industry trends in the HIT and EHR space and report back to team...
Associate Director Marketing Schizophrenia Portfolio Med Education
Success in the role will require a high degree of partnership with the Schizophrenia brands HCP leads, the cross functional marketing team, and the broader Innovative Medicines (IM) business. Build and execute portfolio-wide plans in conjunction with other marketing disciplines, including KOL Engage...
Associate Director, Peer to Peer Marketing Delivery
The Associate Director, Peer to Peer Marketing (known as Associate Director, HCP Education Delivery within Novartis), is a strategic marketing role within Integrated Marketing Organization of US Pharma. This role will also be the lead to create and execute educational experiences that not on-ly info...
Associate Director, Global Marketing, CMV
Specific Responsibilities Include:Strategy lead: Identify opportunities to grow the brand within the adult HSCT indicationData and analytics: Partner with HHDDA and key markets in using data to understand market dynamics and inform future growth opportunitiesMarket engagement: Engage with key marke...