Product Manager, Lead Gen Vertical Solutions and Lead Quality

Responsibilities

If you want to know about the requirements for this role, read on for all the relevant information.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity;

to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together.

That's how we drive impact - for ourselves, our company, and the communities we serve. Join us!

TikTok’s Lead Ads team is part of the TikTok Monetization Product organization and is responsible for building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform.

This team aims to provide intuitive, simplified solutions that grow advertiser activation, retention and ARPA via enhanced delivery experience, performance and higher ROI.

We're looking for an experienced Product Manager to build automotive vertical solutions and lead quality optimization solutions.

You will help automotive clients to sell cars to TikTok users with high efficiency and ROI. And you will help lead gen advertisers to build offline signal postback channels to improve their lead quality.

Responsibilities :

• Responsible for lead generation automotive vertical revenue and lead quality.
• Analyze and diagnose business problems, identify client's pain points and priorities, lead short and long-term business strategy and implementation plans of responsible area.
• Design monetization product on both frontend and backend, and manage the product lifecycle end-to-end, working with globally cross-functional partners for successful development, go-to-market, operation, and demand-generation efforts to provide end-to-end solutions for lead generation clients.

Qualifications :

• BA / BS degree in Computer Science, EE, Mathematics or Statistics, or equivalent practical experience. Experience with signal / measurement / machine learning / recommendation systems is a plus.
• Minimum of 3 years experience in online advertising in a product management role, with demonstrated leadership in the management of a product (or portfolio of products) through the software development lifecycle, from conception to launch to ongoing performance measurement and optimization.
• Fast learner with a good sense of judgment and original thinking.
• Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role.
• Understanding of ad products, especially in signal and optimization areas.

Preferred Qualifications :

• Fluency or proficiency in Mandarin, for product launches and communication with external stakeholders.
• Experience in automotive marketing areas.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at this link.

Job Information :

For Pay Transparency :

The base salary range for this position in the selected city is $149040 - $414000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.

Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.

We offer the following benefits to eligible employees :

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match.
• Dental, Vision, Short / Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through our EAP and Lyra.
• A 401K company match, gym and cellphone service reimbursements.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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