Exciting opportunity to lead marketing strategy and execution for LG’s largest home appliance category!
Are you Entrepreneurial? Consumer-centric? Have a high digital acumen?
If you thrive in a highly visible, dynamic, fast-paced environment, and are looking to make an impact, create best-in-class marketing content, and build a strong culture, then come join the LG home appliance team!
GENERAL DESCRIPTION
We are currently seeking a creative Senior Manager of Brand Marketing to join our dynamic marketing team in Englewood Cliffs, NJ.
This position is an onsite position. You'd be responsible for developing and managing comprehensive communications programs, and plays a pivotal role in implementing integrated marketing communications plans that drive business segments.
PRINCIPAL RESPONSIBILITIES
- Develop communication strategies for each major product sub segment; Prioritize message points for each sub segment, and prioritize sub segment communication across entire business unit
- Implement integrated marketing plans to drive business segment results and extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation / promotional platforms.
- Work closely with cross-functional integrated marketing team for business segment, including key Product Management counterparts, HQ personnel and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation / Sponsorship functional areas.
- Handle day-to-day tasks in development of best-in-class product launch and promotion programs.
- Develop annual communications plan (and adjustments throughout calendar year as necessary)
- Develop, report on and manage to annual as well as project budgets.
REQUIREMENTS
- An Undergraduate Degree is Required,
- An MBA is desired;
- A minimum of 5 years experience in consumer marketing or closely related field;
- Experience in traditional brand management function strongly desired;
- Industry experience may vary from consumer durable goods to consumer luxury goods;
- Up to 25% travel as needed.
How To Apply : We’d love to see your resume, but we don’t need it to have a conversation. Send an email to me (at) Shumit.
ahmed@lge.com and tell me why you’re interested. Or, if you do have a resume ready, apply here
Senior Director, Brand Marketing
Lead the Brand Marketing team and oversee all brand marketing activities including brand strategy & governance, content marketing, creative & events (the latter also operating as shared services). Lead the development of Wiley's brand strategy, owning the implementation of integrated brand marketing...
Senior Marketing Manager Lifecycle Marketing
A company is looking for a Senior Lifecycle Marketing Manager. ...
Senior Manager, Product Marketing (On-Site Performance)
The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledg...
Senior Segment Marketing Manager
A company is looking for a Senior Segment Marketing ManagerKey Responsibilities:Campaign Execution: Develop and run multi-touch, multi-channel campaigns to generate leads and revenue for the Enterprise segmentABM Strategy: Implement personalized marketing efforts for key target accounts and buying c...
Senior Manager, Product Marketing (On-Site Performance)
The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledg...
Senior Marketing Manager
A company is looking for a Senior Marketing Manager. ...
Manager, Digital Marketing
The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands. You will be in lock-step with your sales,integrated mar...
Senior Product Marketing Manager
Participates in the partnership with Marketing and Product Management in the process of developing the definition, messaging, and positioning of solutions. The ideal candidate is a self-starter with an in-depth understanding of fraud technology, a demonstrated track record in product marketing, and ...
Audit Advisor - Assurance - Audit Services - Senior Manager - Multiple Positions - 1483336
Audit Advisor - Assurance (Audit Services) (Senior Manager) (Multiple Positions) (1483336), Ernst & Young LLP, Hoboken, NJ. ...
Senior Email Marketing Manager
Communicate flagged trends and offer solutions to make the whole lifecycle and marketing team betterPartner with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESPCreate workflows to support easy creat...