Marketing Technology Manager (Arcadia)

Marketing Technology Manager

The YouVersion Marketing Technology Manager is primarily responsible for managing and building the Marketing Strategy channel campaigns with precision and care. The role supports the development of all campaign content based on designs provided by the Creative team utilizing HTML, CSS, and others via various platforms and channels. This role supports the team's direction, initiatives, and ministry efforts to achieve outcomes that further Life.Church's mission and reach people for Christ.

YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.

We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That's why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.

What You'll Do

• Manages the Marketing technology stack, including mobile marketing automation software, blog and web platforms, among others.
• Designs and builds data flows and automation between Marketing systems, interfacing with YouVersion engineering teams.
• Understands the growing technical requirements of each platform, adjusting setup as needed based on changes and new developments.
• Maintain up-to-date understanding of the latest platform requirements and capabilities.
• Create and maintain segments and campaigns in personalization tools, conducting quality control checks.
• Omnichannel Integration : Ensure consistency across channels for a seamless community experience.
• Develop and maintain an in-depth knowledge and understanding of YouVersion deep link structure.
• Manages the execution of the Marketing Strategy calendar ensuring all campaigns are delivered as planned and on time.
• Reviews Marketing Campaign briefs to ensure the technology requirements are accurately captured and collaborates with the Marketing Strategy Team to finalize requirements for execution.
• Act as the point person for the Marketing team on all technical communication requirements.
• Support and execute campaigns based on creative assets by building email templates through HTML, CSS, etc., as needed.
• Maintain direct involvement in the draft stage for all Marketing Tech Developers, providing necessary feedback to ensure excellence is met.
• Review all final pieces of a campaign to ensure they are error-free and meet defined standards for both creative and target audiences.
• Sets up the technical parameters and rules of the journey that best meet the objectives in collaboration with stakeholders on the Marketing Team.

Skills Needed to Succeed

Benefits We Offer

Our Beliefs, Culture, and Commitment to Diversity

At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual's capacity to represent Life.Church's beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church.

While we unite around our mission, we know unity doesn't mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page.