Solution Architect, Salesforce Marketing Cloud

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Position Summary :

The Solution Architect position is a key role within our Technology Team. This role is a leader within our Technology Team, serving as the SME and go-to client contact across all phases of the engagement.

Individuals in this role have a passion for marketing automation and delivering best-in-class solutions that drive outcomes and innovation for our clients.

Duties and Responsibilities :

• Lead clients through discovery & requirement gathering, focusing on building relationships and inspiring adoption & innovation
• Create and present solution documentation, keeping both internal and external stakeholders informed and engaged
• Document requirements, design architecture diagrams, perform platform configuration, test, document, implement and train on Salesforce Marketing Cloud
• Collaborate with stakeholders to translate epics, features, and user stories that reflect client and user requirements into a client’s technology solution roadmap
• Partner with clients on project-based work as a Salesforce Marketing Cloud subject matter expert, executing thoughtfully through delivery and providing recommendations for platform adoption and optimizations.
• Actively participates in new business efforts related to scoping and solutioning Salesforce Marketing Cloud implementations and related projects
• Actively participate through agile delivery by breaking work into epics and user stories, and delivering agile sprints
• Provide leadership around and adhere to Email, Web, Push and SMS channel best practices
• Create, edit and manipulate medium to complex SQL and AMPScript
• Be able to edit existing HTML, CSS, JSON and SSJS
• Build audiences and segments using complex logic across multiple data sets
• Develop and adhere to rigorous QA process
• Proactively present and deploy optimization activities
• Partner with Marketing Automation Managers on project tasks, guiding their work and assisting with knowledge transfer and training
• Lead ongoing practice knowledge sharing, bringing forth ideas and solutions for innovative positioning and offerings as it relates to client support
• Partner with analytics to identify and access data source systems for analysis and reporting
• Participate in content development and thought leadership to support growth within our Salesforce practice

Required Qualifications :

• 3+ years of relevant Salesforce Marketing Cloud experience
• Bachelors degree in Marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience
• Salesforce Marketing Cloud Email Specialist certified
• Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred
• Coding capabilities across the following :
• Ampscript.
• JSON
• HTML, CSS, SSJS experience considered a plus
• Expertise in Salesforce Marketing Cloud, with a baseline understanding of capabilities across Data Cloud, Salesforce CRM, Marketing Cloud Personalization and Marketing Cloud Intelligence preferred
• Experience leading implementations in a client-facing role
• Understanding of cross-channel marketing best practices
• Experience scoping medium-large complexity Salesforce projects
• Deep understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
• Attention to detail and an eye for quality
18 days ago