Store Visual Manager

Job Description

Overall Job Summary : The Store Visual Manager is responsible for supporting the Sales and Profit goals in the store by setting a plan to deliver the Best Customer Experience.

The Store Visual Manager will ensure the store has the Best Team and support their development, as well as working with succession planning, talent development, and structured performance management for the team based on results, values, and leadership.

The Store Visual Manager will work in accordance with legal requirements and H&M standards, policies, and procedures to meet the expectations of customers and colleagues.

This position reports to the Store Manager and has the following direct reports : Visual Merchandisers Key & Visual Merchandisers

Your Day to Day*

Sales and profit

A Store Visual Manager will ensure that the garment presentation in windows and in-store is according to the Commercial Handbook.

Together with the Store Manager, the Store Visual Manager will lead the team to maximize and drive the Commercial opportunities within the H&M brand guidelines.

The Store Visual Manager will follow-up and analyze key KPI’s and initiate actions to increase profit and support the commercial planning of the store.

The role will ensure that all safety, security, and administration procedures are followed.

Fashion Knowledge

Ensure you are up to date with current fashion trends

Share, inspire and educate the store team on seasonal trend information, upcoming campaigns, and brand standards

Direct Customer Service

Ensure you meet customer expectations on direct service according to H&M standards

Support the store to achieve excellent customer service

Indirect Customer Service

Ensure the visual team follow up on the Visual Identity through the implementation of the Commercial handbook and secure well-styled mannequins in windows and in-store.

Guarantee the team creates a clear red threat from windows to A-area with wearable buying suggestions

Lead the store team to secure high quality, commercial garment presentation and care

Maintain clear customer flow through fixture placement and navigation in line with H&M standards

Ensure the launch and maintenance of all sales campaigns and activities are on time according to H&M standards and optimized for the store

Drive Sales Targets

Ensure the store commerciality can compete effectively in the local market by identifying opportunities to increase customer satisfaction and selling

Follow up, evaluate, and give feedback on sales KPIs to the management team

Initiate changes to improve the business together with the Store Manager

Visual Store Operational Routines

Ensure the team secures Sample picking to create clear stories and wearable buying suggestions

Follow Best Practice on quantity, condition, and maintenance for all Visual Merchandiser material, props, and marketing material with a sustainability mindset.

Keep visual room organized and safe

Keep all Visual materials in the store current and share information with the team on seasonal changes.

Analysis

Stay updated on products and sales activities

Set store visual goals with the Store Manager; facilitate them and do follow ups

Plan and prioritize commercial workload according to business needs and budget

People and Teams

By managing the Visual team, the Store Visual Manager will support and lead the entire Store team to increase the shopping and working experience in the store.

The role will ensure all employee relation responsibilities, legal requirements, and H&M policies are fulfilled. The role will work to make the Visual lifecycle a reality for all members of the Visual team.

Training and Development

Evaluate & develop the visual and commercial skills of the store team through regular visual training for all colleagues to support garment presentation in line with the Commercial Handbook

Ensure succession planning within the store Visual team with Area Visual

Execute and ensure store Visual recruitment with Store Manager

Support the Country and Area with expansion needs

Security

Promote employee and customer safety

Resolve health & safety, legal, and security issues

Address any loss prevention and safety issues that may occur while on duty and bring any escalated employee issues to the management team

Communication and Legal Requirements

Ensure that all communication in the windows and sales floor meet local legislation

Update store team on business performance, new initiatives, and other relevant issues

Financial Accountability

None