Performance-Based Marketing Manager

This is a remote position.

Performance-Based Marketing Manager

Full Time / Part Time

Permanent

National / Remote

Competitive base salary with On-Target Earnings (OTE) ranging from £40,000 to £100,000 based on performance

Introduction

In the rapidly evolving field of EdTech, an exciting opportunity has emerged for a Performance-Based Marketing Manager. Upwise.

ai is dedicated to transforming education through innovative solutions, and this role is pivotal in advancing their mission to provide impactful learning experiences that equip students for academic success.

This position is perfect for a results-oriented marketing professional eager to make a substantial difference in the educational landscape.

Role Summary

The Performance-Based Marketing Manager will be responsible for spearheading marketing strategies that drive customer acquisition, engagement, and retention.

By leveraging data-driven approaches and a deep understanding of the EdTech sector, the manager will create high-impact campaigns that resonate with students, parents, and educators alike.

This role offers a chance to be at the forefront of shaping marketing efforts for a leading platform in 11+ exam preparation and mastery programs, ensuring the client remains competitive and relevant in a fast-paced market.

Key Responsibilities

• Develop and implement comprehensive performance-driven marketing strategies to enhance customer acquisition and engagement.
• Conduct thorough market research to identify target audiences, competitor strategies, and emerging trends in the EdTech domain.
• Oversee multi-channel campaigns encompassing digital advertising, social media, SEO / SEM, and email marketing to generate leads and conversions.
• Monitor campaign performance and optimise tactics based on analytic insights to ensure exceptional ROI.
• Collaborate with content teams to develop compelling marketing materials and maintain brand consistency across platforms.
• Regularly report on campaign metrics to stakeholders, highlighting areas of success and opportunities for improvement.
• Champion innovative marketing techniques and stay abreast of new trends to drive continued growth in a competitive landscape.

Essential

• Proven experience in performance-based marketing management, ideally within the EdTech industry or related sectors.
• Demonstrated success in devising and executing data-driven marketing strategies with a focus on customer acquisition.
• Strong analytical skills for interpreting marketing data and refining campaign performance.
• Proficiency in digital marketing channels, including social media, SEO / SEM, email campaigns, and content marketing.
• Exceptional communication skills to convey campaign results effectively to various stakeholders.

Desirable

• Experience working within a high-paced and competitive EdTech environment.
• Familiarity with marketing to parents and educators, specifically regarding exam preparation and mastery programmes.
• Background in utilising growth hacking techniques and optimisation tools for enhanced marketing efficacy.

Benefits

• Competitive base salary with On-Target Earnings (OTE) ranging from £40,000 to £100,000 based on performance.
• Performance-based incentives, including bonuses tied to successful marketing campaigns.
• A dynamic and innovative work environment, offering the chance to shape the future of EdTech marketing.
• A competitive salary and extensive benefits package, with ample opportunities for career growth.
• A commitment to work-life balance and a supportive company culture fostering professional development.

Additional info

If successful in your application, you’ll be invited to complete a marketing assessment designed to showcase your skills.

This will be an opportunity for you to demonstrate your expertise in key areas like campaign strategy, optimisation techniques, and performance analysis.

The assessment will simulate real-world challenges, allowing you to show how you would drive results in a performance-based marketing role.