Marketplace DirectorSAYN • Miami, FL, United States
Marketplace Director
SAYN • Miami, FL, United States
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job_description.job_card.job_descriptionConduct market research to identify trends, opportunities, and competitive landscape. Utilize data to inform decision‑making and strategy adjustments (including promotions, advertising, deals, etc). Set sales and performance targets and projections for the marketplaces. Monitor and analyze performance metrics to ensure goals are met. Oversee inventory levels to ensure product availability while minimizing excess stock (this will include forecasting and demand planning). Coordinate with purchasing and logistics teams to manage stock flow. Optimize fulfillment processes, including managing FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) models; this includes marketplace shipping templates to reduce costs and optimize OTD. Ensure compliance with Amazon’s fulfillment guidelines and standards. Ensure accurate and optimised product listings, including titles, descriptions, images, and keywords. Manage the gating and transparency implementation and upkeep of products. Monitor and enhance product detail pages to improve visibility and conversion rates. Analyze sales data, customer feedback, and other performance indicators. Generate regular reports to track performance against goals and identify areas for improvement. Provide relevant reports as agreed upon to vendors / brands. Define and track key performance indicators (KPIs) such as sales growth, return on ad spend (ROAS), and customer acquisition cost (CAC). Provide detailed reports and insights to senior management regarding marketplace performance and strategic recommendations. Lead and manage a team of brand managers, ensuring they are motivated and aligned with business goals. Foster a collaborative and results‑driven team culture. Develop training programs to enhance team skills in marketplace management. Stay updated on marketplace policies and ensure the team is compliant with the latest changes. Ensure the team is accountable to tasks and responsibilities assigned. Oversee customer service processes to ensure high levels of customer satisfaction and address any issues promptly (CSX and VOC). Implement strategies to improve customer experience and reduce negative feedback. Monitor and resolve account health issues quickly and effectively. Report to senior leadership any issues that can put the brand or channel in jeopardy and articulate a plan of action with regular updates until resolved. Ensure brand consistency and integrity across all product listings and communications on the marketplace. Manage customer reviews and ratings to maintain a positive brand image. Supply the brand with daily, weekly, and monthly reporting as requested and agreed upon. These actions must meet the expectations of the brand. Brand onboarding is comprehensive and completed with all levels of details provided before and during the initial implementation. Contracts / agreements / documents are in place. Product details (SKU’s, descriptions, regulatory attributes, etc.) are identified and listings submitted prior or upon arrival at the warehouse. Regular quarterly assessments completed to ensure the products are profitable and that the Brand continues to align with our business. Ensure compliance with Amazon’s policies and guidelines, including product safety and legal requirements. Stay informed about changes in Amazon’s policies and update internal practices accordingly. Identify potential risks in marketplace operations and develop mitigation strategies. Handle any disputes or issues with Amazon support to resolve problems efficiently. Leverage advanced tools and software to enhance marketplace operations, such as inventory management systems and analytics platforms. Stay abreast of technological advancements and implement relevant innovations. Continuously assess and improve processes to enhance efficiency, reduce costs, and improve performance. Implement best practices and learnings from industry trends and benchmarks.
SAYN is hiring a Marketplace Director to join our growing team! This is a full-time position based in‑office in Miami, FL. The ideal candidate has strong experience in e‑commerce management, specifically related to marketplaces such as Amazon and TikTok Shop, and possesses strong leadership skills. Position responsibilities are outlined below :
Responsibilities and Tasks
Strategic Planning and Execution
- Develop and Implement Strategies : Create and execute comprehensive strategies for marketplace growth, including product listing, pricing, and promotion strategies.
- Align marketplace strategies with overall business objectives.
Market Analysis
Goal Setting
Operations Management
Inventory Management
Product Listings
Performance Monitoring and Reporting
Data Analysis
KPIs and Metrics
Reporting
Team Management
Leadership
Training and Development
Customer Relationship Management
Customer Service
Account Health
Brand Management
Compliance and Risk Management
Policy Adherence
Innovation and Continuous Improvement
Process Improvement
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Director Marketplace • Miami, FL, United States
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