Marketing and Events Manager

Job Description

We are the market leader in state-of-the-art solutions supporting the military, first responders, and 2A enthusiasts. Our veteran-owned company has been in business for seven years and serves a global client base.

Our continued growth and preferred contractor status are a result of a talented team that creates really cool stuff for the warfighter and front-line responder.

JOB SUMMARY

Reporting to the Head of Sales and Marketing, the Marketing and Events Manager will play a key role in the growth of our branding, PR, and sales efforts.

Key Responsibilities :

• Event Management : Lead the coordination and execution of all our company-sponsored events, ensuring brand consistency and operational excellence.
• Lead Nurturing : Develop and implement lead nurture programs, working hand-in-hand with the sales team to ensure seamless follow-up on leads generated from events.
• Analytics & Reporting : Measure the success of each event in terms of brand presence, lead generation, and opportunity creation.

Provide insightful reports to steer future strategies.

• Promotion : Amplify our event presence using various marketing channels, from social media to direct outreach, ensuring maximum visibility and participation.
• Public Relations & Speaking Opportunities : Identify, secure, and prepare for PR opportunities and speaking engagements that align with our strategic growth objectives.
• Collaboration : Work closely with internal departments, including Sales, Product, and Design, to ensure cohesive branding and messaging at events.
• Budget Management : Develop and manage the events budget, ensuring cost-effective solutions while maintaining event quality and impact.
• Vendor Relationships : Foster and maintain relationships with event vendors, venues, and partners, negotiating contracts and ensuring value.
• Trend Analysis : Stay updated with industry trends, competitor approaches, and emerging technologies to ensure we remain at the forefront of events we participate in.

Qualifications & Skills :

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 3-5 years of experience in event management and marketing.
• Proven track record of successfully organizing and promoting events.
• Strong analytical skills with the ability to interpret data to make informed decisions.
• Exceptional communication and interpersonal skills.
• Proficiency in using event management software and marketing tools.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of PR best practices and experience securing speaking engagements is a plus.
• Direct experience working in the DOD field is a plus.
• Strong proficiency with MS office software and Salesforce CRM.

Attributes

• Excellent communication skills, including writing, articulating, listening, and questioning skills required. Must be able to communicate effectively with individuals at all levels inside and outside the company and in a variety of disciplines regarding military, public safety, and industrial principles and practices.
• The ability to effectively shift priorities and work at a rapid pace required (great planning and time management). Ability to prioritize and handle multiple tasks and complete customer contacts in a timely and orderly fashion.
• Highly motivated and capable of working effectively in a fast pace environment.
• Organized, attentive to detail, excellent follow-through, especially in respect to correspondence and in reviewing associated documents.
• Demonstrated track record of being pro-active and assertive in accomplishing goals.
• Proven ability to think strategically and problem solve.
• A serious sense of urgency and strong work ethic, highly intuitive, desire to show initiative.
• Approach to work that is positive, solution-oriented, optimistic and enthusiastic.

Compensation : $100,000 - $140,000